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  • Persepsi Konsumen

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    Tri Astono Arif
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    27 views3 pages

    Persepsi Konsumen

    Uploaded by

    Tri Astono Arif

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    Persepsi Konsumen

    Persepsi
    Persepsi adalah suatu proses tentang petunjuk-petunjuk inderawi (sensory) dan pengalaman masa lampau yang relevan diorganisasikan untuk memberikan kepada kita gambaran yang terstruktur dan bermakna pada suatu situasi tertentu. (Ruch, 1967: 300)

    Proses Persepsi
    1. Proses fisis 2. Proses Fisiologis 3. Proses Psikologis Secara sederhana proses persepsi dapat digambarkan sebagai berikut : Objek stimulus alat indera saraf sensoris otak respon

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