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Table Of Contents

What is Social Media?
Forms of Social Media
Social News Sites
Social Networking Sites
Social Sharing Sites
Social Bookmarking Sites
Micro-blogging: a convenient alternative to blogging?
Why you should be in Twitter?
Chapter 1
How can Twitter be used?
Getting your questions answered
Networking and daily usage
Make new friends
Keeping up with friends
To-do list and taking notes
Personal Branding
Setting up meetings
Use in Business
Promoting your business
Driving traffic to your website
Collecting Feedback
Hire employees
Know your Customers
Finding Prospective Clients
Know Twitter better
Chapter 2
How Twitter Craze took media by Storm
Performance Measure
Competition with other blogging
Twitter as your social ID
Future Innovation in Social Media
Chapter 3
Top Characteristics of Twitter Apps
Twitter Applications for Business
Blogging and Twitter
Chapter 4
Growing in Twitter – Bhupendra Khanal, CEO InRev
Bringing Quality to Tweets
Why un-follow who don’t follow you (for new Tweeters)
Benefits of Using Twitter
Twitter Followers: Quality vs. Quantity in Marketing
Merits and Demerits of Twitter BOTs
Reasons to hate BOTs
Reasons to Like BOTs
My Take:
Spam Control
Types of Spammers
Ways to fight Spam
Social Media Marketing (SEO and Social Media)
Content Generation
Links Building
SEO and Reputation
Chapter 5
Twitter Analytics for Marketers and Analytics
User Analysis
Followers Analysis
Timeline Analysis (24 hours analysis)
Following Analysis
Brand Tracking (Mentions, Competitive Performance)
Demographics / Data
Chapter 6
Case Studies
All top – Get Latest News for all topic
About Guy Kawasaki
About Alltop
Guy Kawasaki on Twitter
Dell - Use of Twitter
The Key Reason for Success
Zappos.com – Online Shopping
About Zappos.com
Zappos.com in Twitter
Key reasons for Success
Naked Pizza – Pizza Store
About Naked Pizza
Naked Pizza and Twitter
Targeting Local Community
Benefit leveraged by Naked Pizza
Lesson Learnt
Pepsi – Soft Drink
About Pepsi
Rebranding with Twitter
Pepsi and Twitter
Learning with Pepsi
James Corden
Dalai Lama
Ashton Kutcher and Twitter
Ashton Kutcher Vs CNN
Hacking of ID
Chapter 8
Pro Twitter’s thought
Twitter: What’s In It for My Business?
What does the future for Twitter hold?
Chapter 9
Twitter API Usage
HTTP Basic Authentication
Open Authentication (OAuth)
Rate Limits and White-listing
Data Compression
User Agent Header
Interesting Applications on Twitter
Authors Panel
P. 1
Demystifying Twitter Marketing

Demystifying Twitter Marketing

Ratings: (0)|Views: 641 |Likes:
Published by Simplify360
Fundamentals of Twitter Marketing
Fundamentals of Twitter Marketing

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Published by: Simplify360 on Oct 17, 2012
Copyright:Attribution Non-commercial
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