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Organizational Buying Behaviour

Organizational Buying Behaviour

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Published by Rakshith Salian

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Categories:Types, Business/Law
Published by: Rakshith Salian on Oct 17, 2012
Copyright:Attribution Non-commercial

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11/12/2013

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Copyright © 2004 by South-Western, a division of Thomson Learning, Inc. All rights reserved.Developed by Cool Pictures and MultiMedia Presentations
 
Copyright © 2004 by South-Western, a division of Thomson Learning, Inc. All rights reserved.Developed by Cool Pictures and MultiMedia Presentations
 
Copyright © 2004 by South-Western, a division of Thomson Learning, Inc. All rights reserved.Developed by Cool Pictures and MultiMedia Presentations
OrganizationalBuying Process
1. ProblemRecognition2. GeneralDescriptionof Need3. ProductSpecifications4. Supplier Search5. Acquisitionand Analysisof Proposals6. Supplier Selection7. Selectionof Order Routine8. PerformanceReview
 
Copyright © 2004 by South-Western, a division of Thomson Learning, Inc. All rights reserved.Developed by Cool Pictures and MultiMedia Presentations
Three Buying Situations
(slide 1 of 4)
1.New task2.Modified rebuy3.Straight rebuy

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