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Market In

Market In

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Published by Amara Ajmal
The Report contains,
Importance of Marketing,Give an overview of telecom sector in Pakistan,Importance of 4P's in marketing, and marketing strategies adopted by mobilink and paktel and how they use 4 p's.. this report is made in 2005
The Report contains,
Importance of Marketing,Give an overview of telecom sector in Pakistan,Importance of 4P's in marketing, and marketing strategies adopted by mobilink and paktel and how they use 4 p's.. this report is made in 2005

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Published by: Amara Ajmal on Jan 21, 2009
Copyright:Attribution Non-commercial

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09/29/2012

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1
Contents
Chapter # Topic Page#
1
Introduction to Marketing 
1Concept of Marketing 1Evolution of Marketing 2Modern Marketing 4Definition of Marketing 5Main steps in Marketing Process 6
2
 
Introduction to the telecomsector of Pakistan
Restructuring of PTCL 8Mobile policy 2004 & tender 9Telecom market overview 10PTA & the development of Telecomsector11Development of telecom sector inPakistan15Growth of telecom sector in Pakistan 20
3 A brief Introduction aboutMobilink and Paktel
23 About Mobilink 23 Vision 24 Values 24 Achievements 25Human Resources 25History of Paktel 26 Why Paktel 28
4 Introduction to GSM andcoverage of Mobilink 29
 What is AMPS 29 What is GSM 29Coverage of Paktel 30Coverage of Mobilink 30Comparison 31
5 Current mobile cellularLandscape in Pakistan32
Pakistan Mobile communication 32Paktel Ltd 32Pak telecom Mobile 33
 
2
Pak com LTD. Instaphone 33Telenor 34 Warid Telecom 34
6 Designing Marketing Mix Customer segmentation
 
35
Marketing Mix 35Target Market 36Market segmentation 37
Price 
39 What is Price 39Pricing Segmentation 39
Mobilink‘s Packages
40Prepaid Packages 40Post-paid Packages 44Paktel Packages 46Prepaid Packages 46Postpaid Packages 47Comparison
488
Product 
50 What is product 50
Mobilink‘s product
50Prepaid 50Postpaid 51 Value added services 52
Paktel‘s products
55Prepaid Packages 55Postpaid Packages 55 Value added services 57Comparison 61
9
Promotion 
63
Objectives 63 Advertising 64 What Mobilink communicates 64 What Jazz communicates 65Brand identity 66 Advertising of Paktel 67Communication of Paktel 68Tango 68Comparison 69Publicity 71
 
3
 Advertising versus Publicity 72Sales Promotion 72
10
Place 
75
Place strategy 75Types of channels 75Comparison 76Marketing channels 78
11 Various strategies adopted by Mobilink & Paktel79
Competitive advantage 79 Winning Marketing Practices 80Competitive advantage of Paktel overMobilink 81Competitive advantage of Mobilink over Paktel81Marketing strategies for competitiveadvantage82Market leader strategies 82Market follower strategies 83BCG Matrix 84
12 Overall comparison 8513 Results of our survey 8914 SWOT Analysis Recommendations90
Conclusion

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