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How to Conduct a Social Media Review

How to Conduct a Social Media Review

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Published by Clement Wong
Learn How To Conduct a Social Media Review Before Beginning Your Social Media Campaign.
Learn How To Conduct a Social Media Review Before Beginning Your Social Media Campaign.

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Published by: Clement Wong on Oct 17, 2012
Copyright:Attribution Non-commercial


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How to conduct a
 Social Media
Unleash the valuable insights foundin your social data:How many unique fans shouldyour business have?Are you getting the right fansfor your brand?What kind of content appealsmost to your target market?Which promos, calls to ac-tion, and landing tabs work thebest?
Being a social media manager is not easy, but at the sametime it’s rewarding. You are subject to everyday challenges, fromfinding and sharing top quality content, replying to commentsfrom fans and customers, checking out your competitors, andkeeping track of the KPIs. Yes, you are at a mission-criticalbusiness treadmill that you just can’t let go of.But with all the effort that you’ve been investing on the socialmedia treamill, it can be difficult for you to step back and seeif what you’re doing is actually working. Indeed, you have allthe data, but do you know what’s right and what’s wrong? AtSocial Media Hub, we discuss these issues with our social me-dia managers on a daily basis, and the same questions popup over and over again.• How many fans should I have?• What is the ideal click-thru rate?• What is a good engagement rate?• What is the ideal conversion ratio? When summed up, it all boils down to one question: How areyou doing? Social media marketing is a practice that contin-uously revolves and evolves. It is highly fluid and works onnew media, thus marketers find it difficult to keep up with theever-changing trends. as well as getting the proper guidanceon good versus bad performance. If you started out as asearch engine marketer, you would definitely know that a 1-4%click-thru rate on your ads is already good, and a 3% conver-sion rate on an e-commerce website is fairly reasonable.But if your business caters to thousands of customers andgarners up $20mm in revenue, how many social fans shouldyour brand have? Or what if you are running a small e-com-merce site, how many clicks per post should you actually get? The questions above do not really have clear and straight an-swers, pract cally because there are no industry benchmarksor standards that are uniformly followed, and this is somethingyou have to understand.
How to conduct a Social Media Review
 The Social Media Review 
 The social media review is a method that you can utilize inorder to evaluate the performance of your social media mar-keting programs from a higher level. This is where you canrealize your strengths and pinpoint your weaknesses and seethe ways in which you can improve. The social media review only has one goal: to boost your so-cial media strategy for the next quarter. This white paper discusses through the methodology that So-cial Media Hub uses when working on social media reviewsfor our clients. We will provide you with the data, questions,figures and best practices that you need when making yourown review. We will also equip you with a sample scorecard that you mayuse as you start conducting your own evaluation. We break the process down into pieces and give you detailed,actionable solutions and recommendations.Eager to find out how well are you doing when it comes tosocial media marketing? What are you waiting for?Let’s start today!
How to conduct a Social Media Review

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