Being a social media manager is not easy, but at the sametime it’s rewarding. You are subject to everyday challenges, fromfinding and sharing top quality content, replying to commentsfrom fans and customers, checking out your competitors, andkeeping track of the KPIs. Yes, you are at a mission-criticalbusiness treadmill that you just can’t let go of.But with all the effort that you’ve been investing on the socialmedia treamill, it can be difficult for you to step back and seeif what you’re doing is actually working. Indeed, you have allthe data, but do you know what’s right and what’s wrong? AtSocial Media Hub, we discuss these issues with our social me-dia managers on a daily basis, and the same questions popup over and over again.• How many fans should I have?• What is the ideal click-thru rate?• What is a good engagement rate?• What is the ideal conversion ratio? When summed up, it all boils down to one question: How areyou doing? Social media marketing is a practice that contin-uously revolves and evolves. It is highly fluid and works onnew media, thus marketers find it difficult to keep up with theever-changing trends. as well as getting the proper guidanceon good versus bad performance. If you started out as asearch engine marketer, you would definitely know that a 1-4%click-thru rate on your ads is already good, and a 3% conver-sion rate on an e-commerce website is fairly reasonable.But if your business caters to thousands of customers andgarners up $20mm in revenue, how many social fans shouldyour brand have? Or what if you are running a small e-com-merce site, how many clicks per post should you actually get? The questions above do not really have clear and straight an-swers, pract cally because there are no industry benchmarksor standards that are uniformly followed, and this is somethingyou have to understand.
How to conduct a Social Media Review