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239 NW 13
th
Ave., #205Portland, OR 97209503.220.0575www.dhmresearch.com@DHMresearch
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DHM Research | EarthFix Clean Water Act Survey, July 2012
1.
 
Survey Collaborators
The EarthFix survey collaboration includes local public radio stations in Idaho, Oregon andWashington, and DHM Research.
2.
 
Referencing DHM Research
All website and on-air references as: Davis, Hibbitts & Midghall or DHM Research. DHMResearch is an independent and non-partisan public opinion research and consultation firmbased in Portland, Oregon.
3.
 
Research Methodology
 
This quantitative research involved a statewide online survey of the Northwest’s generalpopulation, age 18+ conducted between July 9 and July 14, 2012. The sample size was1,200. Four hundred respondents were selected from each state (as a stratified versusproportional sample).The data are reported based on the total sample and broken out for each state. The data forthe total sample is weighted to reflect the proportional percentage of population that eachstate contributes to the Northwest. Quotas and weighting techniques standard to researchwere used to assure that the findings reflect the demographics of the population in eachstate.
4.
 
Statement of Limitations
 
Any sampling of opinions or attitudes is subject to a margin of error, which represents thedifference between a sample of a given population and the total population (here, residentsin the Northwest). For a sample size of 1,200, if the respondents answered 90% one wayand 10% the other, the margin would be +/- 1.7%. If they answered a particular questionin the proportion of 50% each way the margin of error would be +/-2.8%. For the statesample sizes of 400, the 90% and 50% margins of error are +/- 2.9% and +/-4.9%.
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 In gathering responses, DHM Research employed a variety of quality control measures,including questionnaire pre-testing and monitoring interviews.

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Thereasonforthedifferenceslieinthefactthatwhenresponsecategoriesarerelativelyeveninsize,eachisnumericallysmallerandthusslightlylessable-onastatisticalbasis-toapproximatethelargerpopulation.Theseplus-minuserrormarginsrepresentdifferencesbetweenthesampleandtotalpopulationataconfidenceinterval,orprobability,calculatedtobe95%.Thismeansthatthereisa95%probabilitythatthesampletakenforthisstudywouldfallwithinthestatedmarginsoferrorifcomparedwiththeresultsachievedfromsurveyingtheentirepopulation.
 
 
 
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DHM Research | EarthFix Clean Water Act Survey, July 2012
EarthFix Clean Water Act SurveyJuly 9 – July 14, 2012; N=1,200 (N=400 ID, OR, WA)Ages 18+ using an online panel of residents10 Minutes; Margin of error +/- 2.8% for Total; +/- 4.9% for StateDHM Research
Below is a list of environmental issues in your community. Indicate how much you worryabout each one (randomize list)
 Response CategoryA greatdealA fairamountOnly alittleNot atallDon’tknow1. The quality of your drinking water
Total, N=1200 31% 29% 23% 15% 2%Idaho, N=400 31% 24% 27% 16% 2%Oregon, N=400 36% 25% 19% 17% 2%Washington, N=400 29% 32% 25% 14% 1%
2. The health of local rivers, streams, and lakes
Total, N=1200 24% 40% 26% 8% 2%Idaho, N=400 26% 32% 29% 11% 2%Oregon, N=400 26% 41% 22% 10% 2%Washington, N=400 22% 41% 28% 7% 3%
3. The air quality in your community
Total, N=1200 21% 30% 29% 17% 2%Idaho, N=400 23% 27% 30% 17% 4%Oregon, N=400 22% 32% 25% 19% 2%Washington, N=400 20% 30% 32% 15% 2%
4. Industrial pollution
Total, N=1200 16% 30% 32% 19% 3%Idaho, N=400 14% 27% 31% 24% 5%Oregon, N=400 18% 30% 29% 21% 2%Washington, N=400 16% 31% 34% 16% 3%
5. Agricultural pollution
Total, N=1200 12% 27% 36% 21% 4%Idaho, N=400 12% 28% 31% 23% 6%Oregon, N=400 11% 27% 38% 22% 2%Washington, N=400 13% 27% 36% 20% 4%
6. The health of area forests
Total, N=1200 19% 35% 30% 14% 3%Idaho, N=400 18% 33% 31% 15% 3%Oregon, N=400 20% 35% 27% 16% 1%Washington, N=400 19% 34% 31% 13% 3%
 
 
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DHM Research | EarthFix Clean Water Act Survey, July 2012
7.
 
Which of these are you most worried about?
Response Category
TotalN=1200IdahoN=400OregonN=400WashingtonN=400
The quality of your drinking water 35% 34% 36% 34%The health of local rivers, streams, and lakes 24% 24% 23% 24%The air quality in your community 17% 22% 17% 15%Industrial pollution 11% 5% 11% 13%Agricultural pollution 5% 4% 3% 6%The health of area forests 9% 11% 9% 9%8.
 
All things considered, how would you rate the water quality in [state]? [skip to Q10 if excellent or good]
Response Category
TotalN=1200IdahoN=400OregonN=400WashingtonN=400
Excellent 25% 17% 32% 23%Good 57% 65% 55% 56%Fair 14% 12% 10% 17%Poor 2% 4% 1% 2%Don’t know 2% 2% 2% 2%9.
 
(If fair or poor to Q8) Why do you rate the water quality as fair/poor? (open)
Response Category
TotalN=198IdahoN=64OregonN=45WashingtonN=78
Contains pollutants/Water is dirty 27% 18% 20% 31%Dislike taste 21% 29% 23% 18%Middle of the road/room for improvement 11% 10% 8% 12%Bad/declining quality-general 7% 2% 13% 5%Contains chlorine 5% 5% 5% 5%Contains chemicals/additives 4% 4% 6% 4%Inconsistency in water quality 4% 4% 7% 3%Hard water/too many minerals 4% 14% 3% 5%Prefer filtered or bottled water-general 4% 6% 8% 1%All other responses 3% orless4% orless11% orless2% or lessNone/nothing 2% 2% 5% 1%Don’t know 21% 19% 12% 24%
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