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Chapter 16

Chapter 16

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Published by Vineet Kaplish

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Published by: Vineet Kaplish on Oct 18, 2012
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10/18/2012

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Communication
McGraw-Hill/IrwinContemporary Management, 5/e
 
Copyright © 2008 The McGraw-Hill Companies, Inc. All rights reserved.
 
chapter sixteen
 
16-3
Learning Objectives
Explain why effective communication helps anorganization gain a competitive advantage.
Describe the communication process, andexplain the role of perception incommunication.
Define information richness, and describe theinformation richness of communication mediaavailable to managers.

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