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SWOT Analysis of Maruti Suzuki

SWOT Analysis of Maruti Suzuki

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Published by: rajoooo7 on Oct 19, 2012
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10/15/12 SWOT analysis of Maruti Suzuki1/5www.marketing91.com/swot-analysis-maruti-suzuki/
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HOMEABOUTGUEST AUTHORSMARKETING BOOKSCONTACT MEARCHIVESOctober 14, 2012MARKETING TUTORIALSMARKETING DISCUSSIONSMARKETING ARTICLESADVERTISINGMARKETING MIX’sSWOT’s
SWOT analysis of Maruti Suzuki
February 12, 2012 ByArun Kumar  1 Comment Maruti Suzuki is the market leader in India and has an amazing brand equity. Maruti is known for the service it provides and is synonymouswith Maruti 800 – the longest running small car in India. Here is a SWOT of maruti suzuki, its strengths, weaknesses, opportunities andthreats.
 
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Strengths
Maruti Udyog limited (MUL) is in a leadership position in the market with a market share of 48.74Major strength of MUL is having largest network of dealers and after sales service centers in the country.Good promotionalstrategyis adopted by MUL to transfer its thoughts to the people about its products.Maruti Suzuki recorded highest number of domestic sales with 9,66,447 units from 7,65,533 units in the previous fiscal. It recentlyattained the 10million domestic sales mark.Strong Brand Value and Loyal Customer Base are big strengths for MULThere are around 15 vehicles in Maruti Product portfolio. Has good product lines with good fuel efficiency like Maruti Swift, Diesel,Alto etcAlto still beats the small car segment with highest number of salesMUL is the first automobile company to start second hand vehicle sales through its True-value entity.MUL has good market share and hence it’s after sales service is a major revenue contributor.
Weaknesses
Low interior quality inside the cars when compared to quality players like Hyundai and other new foreign players likeVolkswagen,Nissan etc.Government intervention due to having share in MUL.Younger generations started getting a great affinity towards new foreign brandsThe management and the company’s labor unions are not in good terms. The recent strikes of the employees have slowed down production and in turn affecting sales.Maruti hasn’t proved itself in SUV segment like other players.
Opportunities
MUL has launched its LPG version of Wagon R and it was a good move simultaneouslyMUL can start R&D on electric cars for a much better substitute of the fuel.Maruti’s cervo 600 has a huge potential in tapping the middle class segment and act as a strong threat to Nano New DZire from Maruti will capture the market share and expected to create the same magic as Maruti Esteem(currently notavailable)Export capacity of the company is giving new hopes in American and UK marketsEconomic growth of the country is constantly increasing and the government is working hard to increase the gdp to double digit.
Threats
MUL recently faced a decline in market share from its 50.09% to 48.09 % in the previous year(2011)Major players like Maruti Suzuki, Hyundai, Tata has lost its market share due to many small players like Volkswagen- polo. Fordhas shown a considerable increase in market share due to its Figo.Tata Motors recent launches like Nano 2012, Indigo e-cs are imposing major threats to its respective competitor’s segmentChina may give a good competition as they are also planning to enter into Indian car segmentLaunch of Hyundai’s H800 may result in the decline of Alto sales
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About Arun Kumar
I am an assistant professor of Marketing in SMOT school of business, Chennai. An entrepreneur by heart, and a marketing enthusiast bynature, i love talking about marketing and analyzing businesses. Get in touch with me onFacebook or mail toarun_3971@yahoo.co.in
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1.
 sanit dhakne
says:August 28, 2012 at 2:29 pmgive some suggestions also
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