2013 Subzero Heroes
he Alzheimer’s Association is the world leader in Alzheimer research and support. It is thenation’s oldest and largest voluntary healthorganization dedicated to advancing research for the prevention, cure, and treatment of Alzheimer’sdisease and to providing expert support andassistance to 5.4 million afflicted Americans andtheir families.
The Hudson Valley/Rockland/Westchester, NYChapter
carries out the Association’s missionthrough Dutchess, Orange, Putnam, Rockland,Sullivan, Ulster and Westchester Counties.
he first Subzero Heroes event was held on achilly morning in February 2010. On that day 25brave souls dove into a frozen lake andapproximately 80 individuals watched (and laughed).
This year we are expecting the event to be attendedby close to 1000 individuals and to have extensivecoverage in the media. It is one of our most popular fundraisers and because of the amount of media in-terest, it is also one of our most visible.Our 2013 event is scheduled for Saturday, February2nd and we are once again expecting to break rec-ords. Sponsor benefits include coverage in all mediaoutlets, as well as several day
of event advertisingopportunities.Thank you for your support!