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Relay Station Social Media
http://www.relaystationmedia.com
The Top Three Reasons Why Google Plus Will OvertakeFacebook
I likeGoogle Plusbetter than Facebook, but I useFacebookmore. Many, many more of my friends and associates are on Facebook as are817 million other people.Thus the reason that more people use Facebook is that more people use Facebook. Thisdominance has more to do with trend than with quality and there’s no guarantee that this trendwill last. Anyone remember Microsoft’s frightening dominance of tech and software about tenyears ago? Not that Microsoft is irrelevant today, but compared with Google and Apple, it seemsrelatively tame.With so many people on so many other networks, there’s even adigitari memepronouncingGoogle+ aghost town.Not so fast folks. Despitethe reportcited by Mashable demonstrating less social sharing on G+,news of the Other Network’s demise is premature. There are some hard numbers as well assubstantial inertia favoring G+. G+ reached 50 million users in under 3 months. That had neverbeen done before.Mashable reportedin January that G+ is on track to reach 400 million usersby 2013, andthe Verge reportedin late July that G+ traffic increased 66% in nine months.So although I once wrote thatFacebook was taking over the world, today I’d like to present youwith the top 3 reasons Why Google Plus will eventually be more important than Facebook.
G+ Has Much Better User Features
First, photos. Even though there are a few adequate photo uploading apps, The SocialNetwork’s native photo uploader is remarkably lame (one at a time folks, and don’t forget tocreate an album).While Facebook’s image viewing functionality has improved, it is still quite lacking whencompared toFlickror Google’s ownPicasa. I’ve always loved Picasa’s combination of powerful features and ease of use. The desktop application’s interface with my account online
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Relay Station Social Media
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account is just great, even if I now have to upload to my G+ photos, which in turn places themon picassaweb. G+ photos provides awesome features that are light years ahead of Facebookincluding meta-data and visual effects editing!And have you tried to use Facebook’s video call recently? Exactly.G+ Hangoutsis a killer-app.Especially with the addition ofon air broadcasting.
Facebook Fatigue
While Google is certainly not a data privacy hero, Facebook’s obtuse handling ofdata privacyfiascoshasput off lots of people. Adding to Facebook fatigue are problems born of its great success. While there are far more people and Facebook, there is a lot more crap, and siftingthrough it to find the good stuff is much harder than on G+.Facebook fatigue has presented itself most dramatically on Wall Street. Henry Blodgetpointedoutlast week that “Facebook's stock has crashed since the IPO and is now trading more that40% below the IPO price.” Significantly, this was due to disappointing earnings,in particular“the number of ad units that the company served in its most important market, the U.S.,declined 2% year over year--an unheard-of event for a company that most investors viewed asa ‘hyper-growth’ company.” To put it even more bluntly, “Facebook's web-based users in theU.S. declined year over year, and the company's core U.S. business may be shrinking.”With troubling ad revenue projections, Facebook’s key new advertising product,“SponsoredStories”, will further dilute interesting Facebook content and drive away even more users.Additionally, Google’spurchase of Wildfirewill give the search giant much of the socialmarketing mojo that marketers love so much about Facebook.
Deep integration into the Google Ecosystem
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