support from citizens all over the world, united by an extremely powerful motive such as justiceor survival. In order to achieve this rather ambitious goal, environmentalists must recognize thestrength of some key ideas: online populist networks; the lessons and spirit that fought for peace,civil rights, feminism and democracy throughout the 60s and 70s and the incredible sacrificeswhen inspired under arduous conditions, such as during world wars. Furthermore,environmentalists must embrace the technological revolution in communications instead of shirking from it, and build support across global virtual networks.
Environmentalists cannot achieve their goals working in isolation
Environmental problems are pervasive.
Environmental problems run from the microbes deep beneath the ocean to the ozone layer miles
above the soil. The degradation of the atmosphere is a prime example of the ‗tragedy of thecommons,‘ but the fact that the commons is shared by every organism on the earth shows the
scope of the problem.
Another example is biodiversity: the idea of ‗inherent value‘ of other
species has been confined to narrow streams of environmental thought. However, the problem of biodiversity loss, ecosystem resilience and genetic information loss is a problem for all
the lossof ecosystem services will affect every human on the planet in many different sectors of humanactivity . The problem of environmental change is pervasive, and affects all human activities, therecent consensus of world scientists on climate change illustrates this with foreboding . Forexample, water availability for food production, electricity generation, natural water filtration,shipping and recreational uses could all be affected by climate change causing a change inseasonality of evapotranspiration .
There are many competing interests for human attention, and environmentalists cannotsimply shut-out other problems.
Although there has been some fantastic thinking done by pioneers of ecological economics ,standard, well known, commonly accepted economic thought usually concerns itself with theallocation of scarce resources so as to continue to provide growing material wealth to people. Inanother vein, social justice, particularly in countries that have poor economic health, badgovernance or both, is almost always a pressing concern that permeates politics on every level.From the decisions of a family as to where they can get clean water to international negotiations