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Carnegie Mellon University, Heinz CollegeLean Entrepreneurship
Course number:94-840
 
Section A2Professor: Sean Ammirati
 
Meets: Monday 5:30
 –
8:30pm Office Hours: by appointmentLocation: HBH 237 Email: seanammirati@gmail.com 
COURSE DESCRIPTION
Technology startups are not just smaller versions of large corporations. Insteadthey are unique adventures requiring their own agile approach to grow. Thisclass will cover best practices for developing a startup with a primary focus onhigh growth technology startups. These are a particularly interesting segmentbecause of the rapid development of social & cloud platforms often allowscalable traction from a small seed round or even bootstrapping.While that is the focus, many principals are also applicable for large companieslooking to grow by entering new markets. Also because most technologystartups don't fail because of technology limitations but from lack of market demand many of the principals are universally applicable to iterativecustomer focused development.Each week the class will be a combination of 3 things:1. A lecture emphasizing a specific best practice. These will focus on boththe general fundamental principals as well as specific tools that can beused to implement them in your job / startup.2. An interactive discussion with the class on a few topics of interest in thenational startup or technology media (i.e. a major venture financing, abig startup IPO or acquisition, etc...) Please come prepared to suggesta topic for discussion.3. A student group led analysis of a historical startup and patterns that canbe learned (
I will do the first week as an example - but be creative 
)
 
2
COURSE OBJECTIVES
 At the end of the class, students will exhibit ability to:
Generate growth in technology startups and new product introductions inthe enterprise by understand best practices at each stage of development
Develop an aptitude around leveraging social and cloud computingplatforms to scale
Enhance skills for managing software development projects
Differentiate between different digital business models and understand theprocesses to efficiently validate the appropriate approach for a givenstartup
Exhibit ability to clearly communicate the phases of development a highgrowth technology startup goes through and approaches to finance thebusiness at each phase
Build and lead an effective team at each stage of development
 
3
SCHEDULE OF CLASSES & ASSIGNMENTS
ClassMeetingMaterial Covered
1
Work Due
October 22, 2012Course IntroductionOctober 29, 2012Customer Discovery & DevelopmentNovember 5, 2012Developing a Replicable Online Sales& Marketing PlanNovember 12, 2012Digital Business Models Customer Discovery &Development ApplicationExerciseNovember 19, 2012Recruiting Team MembersNovember 26, 2012 Agile & Continuous SoftwareDevelopmentDecember 3, 2012Raising Capital For Your StartupDecember 10, 2012Now, Go Dent The Universe! TechnologyDevelopment ApplicationExercise
1
See below for more information on each best practice.
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