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[Sony] - Ta Quang Hung - Do Quyet Thang

[Sony] - Ta Quang Hung - Do Quyet Thang

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Published by: Triangulum Sagittarius on Oct 22, 2012
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12/03/2012

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ContentsPart I. Introduction ................................................................................................................................2Vision ................................................................................................................................................3Missions ............................................................................................................................................3Core value .........................................................................................................................................4Key Sectors of Business .......................................................................................................................5Electronics ........................................................................................................................................52. Mobile Communication ................................................................................................................53. Sony Computer Entertainment .....................................................................................................64. Entertainment ................................................................................................................................65. Finance ..........................................................................................................................................6Results of Business Activities ..............................................................................................................7Part II.Business strategies of TNC in Vietnam ....................................................................................9International strategy ......................................................................................................................18Corporate-level strategy .................................................................................................................19Diversification ............................................................................................................................19BCG Matrix .........................................................................................................................21Organizational Structure .................................................................................................................25It is also notable that Sony Electronics Vietnam does not solely apply functional structure, butquite flexible in its management. For specific periods, it establishes project teams speciallydesigned for the making/enhancements of some particular products. Since Sony always appraiseactiveness and creativity during its operation, this form of product-team structure might appear at times, especially when they need to comply with some arousing needs among the customersor in the process of fulfilling some innovative ideas.....................................................................25Modes of market entry : ................................................................................................................26Part III. Conclusion and recommendation ..........................................................................................31
 
Part I.Introduction
SONY Corporation, commonly referred to as Sony, is aJapanese multinational conglomerate corporation1946Tokyo Tsushin Kogyo K.K. (TokyoTelecommunications EngineeringCorporation), also known as Totsuko,established in Nihonbashi, Tokyo
1958Company name changed to SonyCorporationSony listed on TSE (Tokyo StockExchange)1970Sony shares listed on NYSE (New YorkStock Exchange)1994Sony Vietnam established2007Headquarters relocated to “Sony City”building2012Ranked 87
th
on the 2012 list of FortuneGlobal 500
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