Simplify360 has partnered and worked closely with some of the most renownedglobal digital media agencies. Among them, Starcom MediaVest has had long andfruitful relationships with Simplify360 and the partnership is working great for bothof us.
Few organizations have figured out how to use Social Media effectivelyto achieve their enterprise goals.
WHY SOCIAL MEDIA?
The 2012 RSW/US New Year Outlook Sur-vey which was completed by over 100-seniorlevel Marketers (“Clients”) and over 100 AgencyPrincipals from Agencies of different types/si-zes shows a disconnect between marketers andagencies. This disconnect is deeply associated with theproliferation of digital platforms and trendswhich is making it harder for marketers to maketheir decisions, plus the unhealthy economy.Marketers are looking for better validation fromAgency for their spending. In addition to this, therise in the number of Digital Only Shops is givingMarketers more options and a competition totraditional agencies.Simplify360 is working with both the Digital OnlyShops and traditional agencies. We have had anopportunity to understand their challenges andwork together to solve them.