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TBGDigitalGlobalFacebookAdvertisingReportQ32012ENG

TBGDigitalGlobalFacebookAdvertisingReportQ32012ENG

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Published by TechCrunch

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Published by: TechCrunch on Oct 22, 2012
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07/10/2013

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Page 1© 2012 TBG Digital
020304050607
Contents
IntroductionAdvertisers make huge savingsin the United States and CanadaCTR almost doubles in theUnited States in one quarterAdvertisers in the United Statesare making the most of News FeedAdvertisers in the United Statesare making the most of News Feed
continued…
 Facebook users find Page Post Adshighly engaging
 
 
Inthisreportwemeasured:
 
520 BILLION
impressions
 
inmorethan
 
countries
 
190
forclients
 
 
282
from
 
to
 
 
Q1 2011Q3 2012
Welcome to TBG Digital’s Global Facebook Advertising Report for Q3 2012. This
report examines trends and changes in the performance of Facebook advertisingcampaigns managed by TBG Digital. We believe our data provides a strong insightinto the market and is therefore useful for advertisers who want to know whatworks well and what kind of results to expect.
We have included actual values for costs and performance metrics throughout thereport but it should be noted that TBG Digital optimizes its activity to move metricssuch as sales and advocacy. With many brands now recruiting large volumes of fans,focused messaging that enables maximum engagement, social reach and increasedawareness is paramount.As an independent agency, TBG Digital works with global brands to define, refine and
manage their social value. Measuring the real value of our clients’ social connections
allows
TBG’s
media and creative services to recruit the right fans, enable meaningfuladvocacy and move the metrics that matter to each
advertiser’s business.
 Our team of experts have delivered more than 685 billion impressions and over 87million social connections with a focus on ROI. Our activity is supported byproprietary technology and benchmarked against a data store of more than onetrillion events.We have offices in London, San Francisco, New York, Chicago, Atlanta, Hamburg,Amsterdam and Manila.
Introduction
The Cambridge University Psychometrics Centre has verified the results, graphicalillustrations and methodology used in this report based on the data provided by TBG Digital.
Page 2© 2012 TBG Digital

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