Q1 2011Q3 2012
Welcome to TBG Digital’s Global Facebook Advertising Report for Q3 2012. This
report examines trends and changes in the performance of Facebook advertisingcampaigns managed by TBG Digital. We believe our data provides a strong insightinto the market and is therefore useful for advertisers who want to know whatworks well and what kind of results to expect.
We have included actual values for costs and performance metrics throughout thereport but it should be noted that TBG Digital optimizes its activity to move metricssuch as sales and advocacy. With many brands now recruiting large volumes of fans,focused messaging that enables maximum engagement, social reach and increasedawareness is paramount.As an independent agency, TBG Digital works with global brands to define, refine and
manage their social value. Measuring the real value of our clients’ social connections
media and creative services to recruit the right fans, enable meaningfuladvocacy and move the metrics that matter to each
Our team of experts have delivered more than 685 billion impressions and over 87million social connections with a focus on ROI. Our activity is supported byproprietary technology and benchmarked against a data store of more than onetrillion events.We have offices in London, San Francisco, New York, Chicago, Atlanta, Hamburg,Amsterdam and Manila.
The Cambridge University Psychometrics Centre has verified the results, graphicalillustrations and methodology used in this report based on the data provided by TBG Digital.
Page 2© 2012 TBG Digital