Particulars Fibers Posters 500 Invitations Total

Pre Launch Campaign Cost Volume Total Cost 1,000 1 1,000 50 100 5,000 20 500 10,000 16,000

The current cost of fibre in the market is Rs.50

Particulars Bouldering Badges Total

Launch Campaign Cost Volume Total Cost 150 50 7,500 5 50 250 7,750

We expect around 500 footfalls on the launch day

Particulars Gifts Santa Posters Total

December Campaign Cost Volume Total Cost 2 500 1,000 2,000 1 2,000 50 50 2,500 5,500

Particulars Snapdeal Sosasta Total

Cost of one discount coupon Cost Volume Total Cost 36 1 36 24 1 24 60 12,000

We plan to give out 100 discount coupons on each

Bouldering week for College Students Particulars Cost Volume Total Cost Posters 50 50 2,500 We invite 10 colleges Students 75 500 37,500 i.e. approx 1000 people per college Total 2,500

Particulars Speaker Total

Invitation to a speaker Cost Volume Total Cost 5,000 1 5,000 5,000

Particulars Invitations Bouldering Refreshments Total

Summer Camp cost Cost Volume Total Cost 1 200 200 100 1 100 We expect around 20 100 1 100 participants 200

Particulars Trainer 3 assistants Bouldering cost Refreshment cost Event Cost College Premise Cost Other costs Total

No. of people Cost/person Total Cost 1 15,000 15,000 1 8,500 8,500 120 100 12,000 125 1,800 225,000 500 150 75,000 1 100,000 100,000 1 200,000 200,000 Including Music,Flex banners, Stage, Decoration, Catterin 635,500 Media Vehicles Cost No. of ads Cost Total Cost 2,100 200 420,000 2100 seconds 100 50 5,000 A3 size 5 100,000 500,000 7 days 1,000 1 1,000 926,000 1,561,500

Particulars Radio Spot Posters Billboards Press Releases Greetings Total Grand Total

g Music,Flex banners, Stage, Decoration, Cattering, etc