1 Kimball Political Consulting, LLC MA Statewide October 18-21, 2012
Kimball Political ConsultingMassachusetts Statewide SurveyData collected October 18, 19, 20 and 21, 2012Executive SummaryMethodologySurvey InstrumentFrequencies and Cross tabulations
Brown’s Attacks Boomerang, Warren Takes Lead in MA Senate Race
October 22, 2012 (Springfield, MA) According to a new survey, Elizabeth Warren has taken a 2.5 point lead over Senator Scott Brown (48% to 45.5%) with about7% of voters still undecided. This is the first time in the series of Kimball Political Consulting tracking polls on this race that Warren has the lead.
According to the pollster, Spencer Kimball, “Brown’s attacks on Warren regarding her heritage as a Cherokee Indian and her in
volvement in the asbestos lawsuitshave actually
boomerang and hurt his own image, not his opponents”. This is supported in Brown’s own favorable ratings dropping from 58% t
o 49% and hisunfavorable ratings increase from 34% to 41% from the last poll conducted by Kimball (9/20); Warren had a 51% favorable rating and currently has a 52%favorable rating.The regional breakdown suggests that for Warren to win the race she needs a strong turnout in the Boston Metro area where she receives 59% of the vote.Females continue to break for Warren 50% to 42% while males are breaking for Brown in much smaller numbers (49% to 46%).Warren still has some work to sure up her base of supporters with 80% of Democrats voting for her, while Independents continue to break 2:1 in favor of Senator Brown (60% to 32%).President Obama maintains a strong 16 point lead in the Commonwealth (55% to 39%). The President may provide a coattail effect for Warren as he holds a 58%favorable opinion compared to Mitt Romney who is at 42% in the State where he governed from 2002-2006.The most important issue facing Massachusetts voters is jobs at 31%, followed by the deficit at 25% and Healthcare at 19%.The issue of medical marijuana holds a strong 17 point advantage, but only 54% support the ballot question with 37% opposing it (9% are undecided).