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Vision Statement
Excerpt by Sagar
Article on Vision Statement
A
vision statement
is an idealized description of a desiredoutcome that inspires, energizes and helps you create a mentalpicture of your target.It could be a vision of a part of your life, or the outcome of aproject or goal. Vision statements are often confused with missionstatements.The best vision statements describe outcomes that are expectedfuture. For projects and goals, the vision statement should focus onthe desired outcome of the project/goal at its completion date.If possible, summarize your vision using a powerful phrase in thefirst paragraph of your vision statement.Capturing the essence of your vision using a simple memorablephrase can greatly enhance the effectiveness of your visionstatement.This phrase will serve as a trigger to the rest of the vision in themind of everyone that reads it.Purpose is to create a mental picture charged with emotion that canserve to energize and inspire you and your team.Take as much space as you need to accomplish this goal.Your Vision Statement Should Describe the Best Possible OutcomeIn general, you should base your vision statements on the bestpossible outcome.In fact, you might want to envision something even better thanwhat you consider to be the best possible outcome.Do remember the purpose of writing the vision statement. In otherwords, the quality of your vision determines the creativity, qualityand originality of your ideas and solutions.A powerful vision statement should stretch expectations andaspirations helping you jump out of your comfort zone.Some people may object to the use of such an optimistic orunrealistic vision statement because others may consider it a failurewhen they fall short of the best possible outcome, even if they meetall the goals/objectives.
 
Vision Statement
Excerpt by Sagar
Unfortunately, this is a very valid concern in many organizations.If this is the case, you can still gain the benefits of a powerful andcompelling vision statement by creating two versions:An idealized version to inspire and motivate, and a watered down"realistic" version that you can use as a target.Just keep in mind that, back in the early 80's, Microsoft's vision of "a PC in every home running Microsoft software" would have beenconsidered by most to be highly unrealistic.I think it is safe to say that, even now, not every home has a PC init and not every PC runs Microsoft software, but that doesn't meanMicrosoft has failed! It just means they still have room forimprovement.Remember that the purpose of the vision statement is not to serveas a "real" target that you are going to measure against todetermine if you have succeeded or failed.You should use your goals and objectives to do that. Instead, thepurpose of the vision statement is to open your eyes to what ispossible.Albert Einstein said, “Imagination is more powerful thanknowledge.” I believe this is true in many respects because whileknowledge allows you to see things as they are, imagination allowsyou to see things as they could be.When we become aware of what is possible, we begin to realize thatdreams can be achieved, that challenges can be conquered, andthat problems can be solved.In doing so we open up a completely new set of avenues andpossibilities, which by itself is a tremendous source of passion andenergy.As it is said, "Shoot for the moon! Even if you miss, you'll still beamong the stars."Describe your vision statement in present tense as if you werereporting what you actually see, hear, think and feel after your idealoutcome was realized.The more sensory details you can provide, the more powerful yourstatement becomes.
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