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W&S Online Market Research (Vietnam 2012) Ngy 26.09.2012

"Nhn thc ca ngi tiu dng v sn phm hng in t gia dng"

Thi gian kho st: 10.09.2012 - 12.09.2012 Tng mu nghin cu: 294 i tng nghin cu: Nam v n gii c tng thu nhp gia nh hng thng trn 10 triu ng Tnh thnh: H Ni, Nng, H Ch Minh v cc tnh thnh khc trn c nc Kho st nhanh c thc hin da trn nhm p vin trc tuyn Vinaresearch.net, l trang web nghin cu th trng trc tuyn c thnh lp bi cng ty TNHH W&S, 100% vn Nht Bn (2011).
Ngi thc hin: Thc tp sinh n t Nht Bn ca cng ty NCTT trc tuyn W&S - Thng 9/2012

NI DUNG
Tng quan th trng hng in t tiu dng ti Vit Nam (1) Hng in t gia dng ph bin (2) Mc nhn bit thng hiu (3) Thuc tnh p vin (4)

1.Tng quan th trng hng in t tiu dng ti Vit Nam

Theo d bo ca Hip hi in t tiu dng Hoa K (CEA), th trng in t tiu dng th gii vn ang trn pht trin mnh m v duy tr mc tng trng t 8 - 10%/nm. Ti Vit Nam, mt hng in t tiu dng trong nm 2012 vn c tiu th kh mnh, nht l cc sn phm k thut s. Tuy nhin, kh nng cnh tranh ca cc mt hng in t trong nc tng i hn ch khi hn 80% th phn trong nc thuc v cc doanh nghip nc ngoi. c bit sau khi chnh thc gia nhp WTO vo nm 2007, do thu sut nhp khu mt hng in t c gim xung di 5%, mt b phn ln cc doanh nghip nc ngoi chuyn t sn xut, lp rp sang nhp khu hng nguyn kin vo Vit Nam. Theo Thng k ca Tng cc Hi Quan v tnh hnh xut nhp khu 8 thng u nm 2012, tng kim ngch xut khu nhm hng my vi tnh, sn phm in t v linh kin t 8,08 t USD, tng 90,2% so vi cng k nm 2011. in thoi cc loi v linh kin cng tng 104,9% so vi 8 thng nm 2011. Nh vy, trong giai on hin ti, cng vi s tng trng ca th trng in t tiu dng th gii, th trng Vit Nam vn tip tc pht trin kh si ng.

2. Hng in t gia dng ph bin

2.1 Mc s dng cc sn phm hng in t gia dng Kt qu nghin cu kho st cho thy: Nht Bn, Trung Quc, Hn Quc, Thi Lan l 4 quc gia c sn phm in t gia dng c nhiu ngi s dng nht bn cnh hng in t gia dng trong nc. Trong , Nht Bn chim t l cao vt tri (69%) trn tng s 294 ngi tham gia kho st. V tr th hai thuc v cc sn phm in t gia dng trong nc - Vit Nam v Trung Quc, cng chim 8.2%. Tip n l hng in t gia dng ca Hn Quc (6.1%) v cui cng l cc sn phm ca Thi Lan (chim 3.4%).

Nht Bn

Trung Quc

Vit Nam

Hn Quc

Thi Lan

Khc

69.0%

8.2%

8.2%

6.1% 3.4% 5.1%

Biu 1. Quc gia c t l hng in t gia dng c s dng nhiu nht Vit Nam

2.2 Hng in t gia dng ph bin theo tnh thnh

Kho st nhanh da trn 294 p vin cho thy mt pht hin kh th v l: - Trong khi cc sn phm in t gia dng Trung Quc khng c a chung nhiu khu vc H Ch Minh (ch chim 8.3%) th li c kh nhiu ngi s dng ti Nng (50%) v H Ni (41.7%). - Tng t, sn phm in t tiu dng ca Thi Lan v Hn Quc chim t l s dng vt bt ti H Ni so vi 2 tnh thnh cn li l H Ch Minh v Nng.

70.0% 55.6% 50.0% 36.0% 36.0% 28.1% 37.5% 33.3% 27.8% 16.7% 10.0% 8.3% 29.2%

50.0% 41.7%

H Ni Nng

Nht Bn

Vit Nam

Hn Quc

Thi Lan

Trung Quc

Biu 2. Hng in t gia dng ph bin theo tnh thnh

2.3 Hng in t gia dng ph bin theo gii tnh

Gia Nam v N c kho st khng c s khc bit r rt v vic s dng cc mt hng in t tiu dng cc nc. Nht Bn Trung Quc Vit Nam Hn Quc Thi Lan c Khc

69.5%

6.9% 8.6% 5.7% 4.0%4.7%

Nam

68.3%

10.0%

7.5% 6.7% 2.5%4.2%

Biu 3. Khc bit gia nam v n v mc a chung hng in t

3. Mc nhn bit cc thng hiu hng in t gia dng

Hng dn xem bn nhn thc 1.Chn thuc tnh cn xem xt, ni thuc tnh v gc ta to nn 1 vc t. 2.Ln lt chiu vung gc cc thng hiu ln vc t thuc tnh. 3.Thng hiu no c ng chiu vung gc cng xa gc

Bn nh v hng in t gia dng ca cc nc cho thy mt s im ni bt nh sau: Cc sn phm hng in t gia dng ca Nht Bn, Anh v M c xp vo phn khc hng cao cp. Trong , cc sn phm ca Anh, M c nh gi l cao cp nht. Cc sn phm Nht Bn ngoi cht lng cn c nh gi cao v cng ngh vt tri vi cc thuc tnh nh "Thng minh", "c o" v "Nhiu chc nng". Trong phn khc hng bnh dn, sn phm ca i Loan, Vit Nam v Trung Quc cnh tranh trc tip vi nhau. Tuy nhin, nhng ngi c kho st nh gi hng in t gia dng ca Trung Quc l r v bnh dn nht, k tip mi n hng Vit Nam v i Loan. Bn cnh hai nhm trn, cc sn phm in t gia dng ca Hn Quc cng c nh gi cao v tnh c o, khc bit v trn ht l ngi tiu dng c th d dng tm mua cc sn phm ny ti Vit Nam.

4. Thuc tnh p vin

Gii tnh
Nam N

Tnh thnh
H Ch Minh H Ni Nng

41% 59%

35%

31%

34%

Thu nhp h gia nh

Trn 50.000.000 VN 30.000.001 - 40.000.000 VN 25.000.001 - 30.000.000 VN 20.000.001 - 25.000.000 VN 15.000.001 - 20.000.000 VN 10.000.001 - 15.000.000 VN

4.7% 6.5% 11.2% 11.9% 35.0% 30.6%

THNG TIN LIN H:

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