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©Blue & GreenCommuniCations 2012
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 2
APRIL
 
2012
aboutblue & Green tomorrow
T rigt of Bl & Grn Commnications Limitd to bidntifid as t ator of tis ork as bn assrtd inaccordanc it t Copyrigt, Dsigns and Patnts Act2000. All rigts rsrvd. Yo mst not rprodc any partof tis rport or stor it in lctronic mans or dissminatany part of t matrial in any otr form, nlss  avindicatd tat yo may do so and it tis fll copyrigtand disclaimr in plac.All information sd in tis rport as bn compildfrom pblicly availabl sorcs tat ar blivd to brliabl. Rasonabl stps av bn takn to nsrtat no rrors or misdscriptions aris, bt tis cannotb garantd and t rport dos not prport to containall information tat rcipints may rqir. Opinionscontaind in tis rport rprsnt tos of Bl & GrnCommnications Limitd at t tim of pblication.Bl & Grn Commnications Limitd maks no xprss orimplicit rprsntation or arranty, and no rsponsibilityor liability is accptd, it rspct to rrors or omissionsin t rport it rspct to fairnss, accracy, adqacyor compltnss in tis rport inclding, itotlimitation, t rasonablnss of projctions, forcasts,stimats or any associatd assmptions.In accordanc it t Financial Srvics and MarktsAct 2000, Bl & Grn Commnications Limitd dos notprovid rglatd invstmnt srvics of any kind, and isnot atorisd to do so. Noting in tis rport and all partsrin constitt or sold b dmd to constitt advic,rcommndation, or invitation or indcmnt to by, sll,sbscrib for or ndrrit any invstmnt of any kind. Anyspcific invstmnt-rlatd qris or concrns sold bdirctd to a flly qalifid financial advisr (s pag 47).
COPYRIGhT & DISCLAIMeR
LIFE
Is for lIvInG
 
wIThOuT
 
CostInG
the earth.
 
there Is no
PLAN (eT) B.
 
Essental ntellgene nsustanable nvestng an lvng
 
Blue & Green Tomorrow wants tosupport innovative businesses thatbalance the needs o the planet, itspeople and our prosperity to grow.We aim to provide our readers withthe knowledge they need makeinormed choices without prejudice,scaremongering or greenwash.
We want te wrl t be asblue an green tmrrw as twas yesteray.
We believe that everyone can play apart and anyone can make a diference.Not by going back through misplacednostalgia to some bygone age, but bystriding out to a bright new uture inwhich we take advantage o the newapproaches that can improve ourquality o lie, the ood we eat, the airwe breathe, the water we drink and theland we live on.
Vst Blue & Green Tmrrwbylkng ur lg n any page.
 
©Blue & GreenCommuniCations 2012
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2012
Cover ILLUSTRATION BY PHIL COUZENS [www.freesouldesign.co.uk]
contents
05
ExEcutivE summary 
06
Follow thE monEy 
07
thE BEginnEr's guidE 
08
a BriEF history oF Ethical invEstmEnt 
09
Ethical vs. socially rEsponsiBlE vs. sustainaBlE invEstmEnt 
11
light grEEn anddark grEEn invEstmEnt  stratEgiEs
12
corE sri vErsusBroad sri 
13
Exclusion,EngagEmEnt andintEgration 
15
positivE scrEEningcritEria
16
why invEst rEsponsiBly? 
By Mike Scott
20
growth trEnds
23
thE dynamic FuturE oF sustainaBlE invEstmEnt 
Interview with Penny Shepherd
28
potEntial concErns aBout sustainaBlE invEstmEnt 
30
can sustainaBlE invEsting harm yourwEalth? 
By Lena Semaan
36
world oF Financial advicE 
35
Joining up thE dots
By Sarah Pennells
36
Funds, Funds, Funds
39
prEsErving an Ethical hEritagE 
Interview with Julian Parrott
43
advicE From  advisErs
44
invEstor pErspEctivE 
45
sustainaBlE Funds
47
walking thE walk 
50
mEasuring sustainaBility 
Interview with Mark Robertson
53
conclusion 
56
thE FtsE 100 in 2031
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