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Golan_Levin_ETA_2012

Golan_Levin_ETA_2012

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Published by golanlevin
Golan Levin's presentation from FITC's ETA Conference in Toronto, 19 October 2012
http://www.fitc.ca/events/about/?event=135
Courtesy FITC/ETA Conferences.

A surprising number of today's most widely-used information technologies had their beginnings as provocative prototypes conceived and developed by new-media artists. In fact, new-media innovations are increasingly originated and shared by individual artists and tiny artist-collectives -- independent artists and creative technologists who, more often than not, contribute to (and work with the help of) tightly-knit open-source communities for commons-based peer production. Unfortunately, a series of high-profile public disagreements has damaged corporate reputations, while simultaneously leaving new-media artist-developers feeling like the "unpaid R&D division of the advertising industry". The needs and goals of these individuals and groups are sometimes at odds with those of the advertising industry, but are sometimes surprisingly complementary, too. This talk builds the case for recognizing the productive influence of new-media arts on advertising and technology, and presents some best practices and mutually beneficial strategies for collaborating and negotiating with hacker collectives, open-source communities, and independent new-media artists.
Golan Levin's presentation from FITC's ETA Conference in Toronto, 19 October 2012
http://www.fitc.ca/events/about/?event=135
Courtesy FITC/ETA Conferences.

A surprising number of today's most widely-used information technologies had their beginnings as provocative prototypes conceived and developed by new-media artists. In fact, new-media innovations are increasingly originated and shared by individual artists and tiny artist-collectives -- independent artists and creative technologists who, more often than not, contribute to (and work with the help of) tightly-knit open-source communities for commons-based peer production. Unfortunately, a series of high-profile public disagreements has damaged corporate reputations, while simultaneously leaving new-media artist-developers feeling like the "unpaid R&D division of the advertising industry". The needs and goals of these individuals and groups are sometimes at odds with those of the advertising industry, but are sometimes surprisingly complementary, too. This talk builds the case for recognizing the productive influence of new-media arts on advertising and technology, and presents some best practices and mutually beneficial strategies for collaborating and negotiating with hacker collectives, open-source communities, and independent new-media artists.

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Published by: golanlevin on Oct 23, 2012
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05/02/2015

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HOW TO GET MORE &BETTER FROM YOURAGENCY’S INFORMATICSRESEARCH DIVISION
Golan Levin (@golan)Emerging Technology in AdvertisingFITC / Toronto, 19 October 2012
Hello, I’m Golan Levin. Today I’d like to talk about getting better results from your informatics researchdivision. You know: -- all those people that you employ in your R&D department? The ones working onthe development of new algorithms for computer vision, computational design, cultural informatics.And new artistic applications of these technologies. To judge from your some of your recentadvertising campaigns, you must’ve hired a bunch of PhD’s, huh?
 
YOU ARE TROLLINGPSFKWMMNACREATIVEAPPLICATIONSAND WE BOTH KNOW IT
NO YOU DIDN’T.For those of you who saw Evan Roth’s talk at E.T.A. last year [2011] -- my talk today issimilar. And the reason for this, is that certain problems have not only persisted, but, inways, gotten worse.
 
NEW-MEDIA ARTISTSARE THE UNPAIDR&D DEPARTMENTOF AD AGENCIES
[This quote is from José Luis de Vicente, @Macroscopist]
The main thesis of my presentation today is that my community, of new-media artists --especially those creating the open-source arts-engineering technologies on which so manyadvertising campaigns depend-- have become a de-facto, unpaid R&D department of agencies --

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Im sorry, there is nothing 'good', 'helpful', 'exceptional' or 'terrific' about this. Its to years later, and absolutely nothing change. This is a nightmare
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