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HOW TO GET MORE &BETTER FROM YOURAGENCY’S INFORMATICSRESEARCH DIVISION
Golan Levin (@golan)Emerging Technology in AdvertisingFITC / Toronto, 19 October 2012
Hello, I’m Golan Levin. Today I’d like to talk about getting better results from your informatics researchdivision. You know: -- all those people that you employ in your R&D department? The ones working onthe development of new algorithms for computer vision, computational design, cultural informatics.And new artistic applications of these technologies. To judge from your some of your recentadvertising campaigns, you must’ve hired a bunch of PhD’s, huh?
 
YOU ARE TROLLINGPSFKWMMNACREATIVEAPPLICATIONSAND WE BOTH KNOW IT
NO YOU DIDN’T.For those of you who saw Evan Roth’s talk at E.T.A. last year [2011] -- my talk today issimilar. And the reason for this, is that certain problems have not only persisted, but, inways, gotten worse.
 
NEW-MEDIA ARTISTSARE THE UNPAIDR&D DEPARTMENTOF AD AGENCIES
[This quote is from José Luis de Vicente, @Macroscopist]
The main thesis of my presentation today is that my community, of new-media artists --especially those creating the open-source arts-engineering technologies on which so manyadvertising campaigns depend-- have become a de-facto, unpaid R&D department of agencies --
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