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Curry Co Gov Approval Summary

Curry Co Gov Approval Summary

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Published by Joe Monahan

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Published by: Joe Monahan on Oct 23, 2012
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10/24/2012

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October 22, 2012 TO:JOE MONAHANFROM:Bruce DonisthorpeMANZANO STRATEGIESRE: NM GOVERNOR APPROVAL RATING (UPDATED FOR CURRY COUNTY)
METHODOLOGY 
Automated phone dialing survey using established demographic methodologicalstandards to 515 likely voting Demcratic, Republican and Independent registeredhouseholds with known voting history in general elections from throughout CurryCounty, New Mexico. Surveys were conducted using this method on October 2, 2012,between 6 pm and 9 pm.As is done routinely in surveys, results were weighted or adjusted at the top-line toensure that responses accurately reflect the population’s makeup by factors such asage, sex, region, and other established demographic standards and variables. The margin of sampling error for the surveys conducted for this questions is 4.2%with a 95% level of confidence for the interviews conducted in this survey.
TOP LINES:
Question:
Do you have a favorable or unfavorable opinion of the job performance of New Mexico Governor Susana Martinez?
FAVORABLE:64%
UNFAVORABLE: 18%
UNDECIDED: 18%Margin of Error: 4.2%515 Likely Voters, Curry County, NM
 
ANALYSIS OF RESULTS
Gov. Martinez’s approval was at 51% in the Curry County areas when welast surveyed the her job popularity. Given the drop from our previoussurvey of October, 2011, we decided to go back into Curry County duringthe 2012 General Election campaign period to do an in-depth survey withmore participants so we could have a sample with an error margin of 5% orlower. Results were scaled to fit the Curry County voter performancemetrics of 39%-Democratic, 50%-Republican and 11%-Independent.
Gov. Martinez’s overall 64% job approval level was bolstered by her strongsupport among Republican households:
o
GOP likely voters gave her a 78% favorable rating, in contract to anunfavorable rating of 9% (more than a 6-1 positive margin). About12% of Republican households were undecided in the survey.
o
GOP men (81%-7%) gave the Guv a tad bit higher ratings than thewomen (77%-11%) in our survey. About 12% of men and womenwere undecided.
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GOP Anglo households gave the Governor a solid 82%-8% fav/unfavrating, as compared to GOP Hispanic voting households which camein at 71%-4%.
DEM voters had smaller margins of favorable ratings for the Governor’s jobperformance, as compared to Republicans.
o
DEM likely voters gave the Governor a 47% favorable rating, while23% gave her an unfavorable rating, with about 20% of D householdsundecided.
o
DEM women supported the Guv at a 48%-23% margin with 29%undecided, while DEM men were much more evenly divided at 44%-41%, with 14% undecided.
o
DEM Anglo LV households supported Martinez’s job performance by a53%-27% margin with 20% undecided, while DEM Hispanic LVhouseholds expressed unfavorable ratings of the Governor’s jobperformance by a 50%-21% margin.
INDP voters generally expressed solid support of the Governor’sperformance in office.
o
INDP LV’s favored the Governor’s performance by a 68%-14%margin, with about 18% undecided.

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