Plan Sponsor Name

Performance Report
Launch of Company 1s Financial Wellness Program

Prepared for Company 1 For the Period Starting April 3, 2013 and ending May 13, 2013

Boulevard R 28 Second St. Suite 300 San Francisco, CA 94105 Phone: (888) 412-5837 support@boulevardr.com

Company 1

Employee Engagement
Key Usage Metrics
Of the 100 employees that were targeted for the Empower Your Finances campaign, these are the results from the initial launch:

38%
60%
2%

Completed the goal setting process and received a Starter Roadmap Started the goal setting process, but did not complete it Did not start the goal setting process

How Employees Accessed the Program The majority of Company 1 employees attended the iPad workshops:

Attended iPad Workshop Accessed through email activation link

25% 75%

Performance Report: Launch of Company 1s Empower Your Finances Program

Company 1

Usage Metrics by Action Taken

The following data illustrates the actual number of participants who engaged in the Empower Your Finances campaign launch and which actions they took.

40 30 20 10 0

40

38

16 6 15

Started the goal setting process Completed the goal setting process and received a Starter Roadmap Decided to increase their auto-deferral rate Requested information on auto-escalation Requested to be contacted by the Vita Planning representative

Engaged Employee Demographics

The following is aggregate demographic information for the employees who completed the goal setting process and received a Starter Roadmap: Age 28-30 years old: 39.5% 31-35 years old: 42.1% 36+ years old: 18.4%

Employees who are married: 29% Employees with one or more child: 5% Employees that own a home: 18% 2

Performance Report: Launch of Company 1s Empower Your Finances Program

Company 1

Behavior Change
Deferral Rate Changes
As a result of the Empower Your Finances program, a signicant percentage of employees who completed the goal setting process decided to increase the amount that is automatically saved through their retirement plan by automatic paycheck deductions (auto-deferral). The average auto-deferral increase was 6.3% of pay.

42% 58%

Particpants who decided to increase their auto- deferral rate Particpants who did not decide to increase their auto-deferral rate

Which Engagement Approach Led to Greater Change? The iPad workshops led to signicantly more employees increasing their deferral rates. In the iPad workshops, 50% of employees decided to increase their savings rate.

6%

Decided in iPad workshop Decided with email activation link

94%
Performance Report: Launch of Company 1s Empower Your Finances Program 3

Company 1

Deferral Rate Increase Here is the change in participant savings behavior before and after the Empower Your Finances launch campaign:

13% 9.75% 6.5% 3.25% 0%

12.3% 6% 7.5%

Average Participant Auto-Deferral Rate Before the Campaign Average Participant Auto-Deferral Rate After the Campaign Average Participant Auto-Deferral Rate (Nationwide according to EBRI)

Employee Requests to Meet with a Plan Advisor Representative

During the iPad workshop, 30 employees had a chance to request to meet with their 401(k) representative from the nancial advisory rm. Here is the breakdown of requests.

50%

40%

10%
Requested to meet with a representative from Vita Planning, but have not met yet Met with a representative from Vita Planning after the workshops Did not request to meet wtih a representative from Vita Planning

Performance Report: Launch of Company 1s Empower Your Finances Program

Company 1

Financial Goals
Employees Financial Goals by Popularity
Company 1 employees who completed the goal setting process selected the following goals:

68% selected this goal

16% selected this goal

55% selected this goal

16% selected this goal

50% selected this goal

13% selected this goal

39% selected this goal

13% selected this goal

29% selected this goal

8% selected this goal

29% selected this goal

8% selected this goal

24% selected this goal

8% selected this goal

21% selected this goal

5% selected this goal

21% selected this goal

5% selected this goal

16% selected this goal

5% selected this goal

Performance Report: Launch of Company 1s Empower Your Finances Program

Company 1

Financial Wellness
Saving Rate
Company 1 employees are saving at a high rate when compared to the national average of 3.7%. On average, Company 1 employees are savings 12.2% of household income, with a median value of 11.3%. Here is the breakdown based on rates:

11% 32% 24%

Saving 0-5% of household pay Saving 5-10% of household pay Saving 10-15% of household pay Saving more than 15% of household pay

34%

Debt Free
Partly because of the smaller number of employees who own homes, the majority of employees are debt free. For employees with debt (excluding a mortgage), the average was $10,711.

Debt free Some debt

47%

53%

Performance Report: Launch of Company 1s Empower Your Finances Program

Company 1

Debt Details
Company 1 employees indicated that they had debt in the following areas: 1. Credit Card Debt: 18.4% of employees 2. Student Loan: 15.8% of employees 3. Car Loan: 5.3% of employees 4. Other Debt: 0% of employees

Net Worth
Only four employees had negative net worth (they owe more than they have in savings, including their home). There were three employees who had a net worth of more than $400,000, but for graphing purposes, we excluded those employees to provide a more detailed chart.

Net Worth by Age (Less than $400,000; Younger than 40)

40

37

34

31

28

-$25,000

$60,000

$145,000

$230,000

$315,000

$400,000

Net Worth

Performance Report: Launch of Company 1s Empower Your Finances Program

Company 1

Retirement Readiness
Distribution of Employee Retirement Readiness
As a result of the new Empower Your Finances campaign, we can now track the distribution of employees retirement readiness. This is how it broke down, by number of participants in each readiness scoring section (100 is the most prepared and 0 is the least prepared for retirement) for the period covered by the report: The average employee score is 67, while the median value is 54.

100% 75% 50% 25% 0%

39.5% 18.4% 34.2% 7.9%

43.7% 6.25% 50% 6.25%

38.8% 16.6%

28.6%

57.1% 27.7% 16.6%

Aged 31-35

All Employees

Aged 28-30

14.3%
Aged 36+

Scored 75 or Greater (Most Prepared for Retirement) Scored 50 - Less Than 75 Scored 25- Less Than 50 Scored 25 or Less (Least Prepared for Retirement)

Performance Report: Launch of Company 1s Empower Your Finances Program

Company 1

How Employees Are Investing

Here is the distribution of how employees describe how they have invested their savings:

3% 29%
All cash Mostly cash and bonds Half stocks Mostly stocks All stocks

39%

11% 18%

Analysis: Of those employees who are invested in All cash, on average they have a total savings of $27,700,
with a median value of $21,000. This same group invested in All cash had 13% with negative net worth, 40% with a net worth greater between $0-15,000 and 47% with a net worth greater than $15,000.

Assumptions Used to Calculate Employee Retirement Readiness

The following assumptions were used to calculate retirement readiness: Ination Rate: 2.5% Success rate of Monte Carlo simulations for non-retirement years, based on portfolio type: 75% Replacement rate for income at retirement: First ve years of retirement: 70% Early middle retirement: 60% Late middle retirement: 60% Last ve years of retirement: 65% Percentage of retirement assets that are tax deferred: 50% Rate of return on investable assets in retirement (after tax): 5%

Performance Report: Launch of Company 1s Empower Your Finances Program

Company 1

Employee Feedback
Results of the Employee Survey
At the conclusion of the iPad workshop, employees were given the opportunity to provide feedback on the workshop. Seventy percent (70%) of employees took the time to respond and here is their feedback:

15%

20%

85%
85% plan on saving more through their retirement plan

80%
80% feel more prepared to take the next step to improve their nancial wellness

24%

26%

76%

74%

76% felt more engaged with their retirement plan

74% felt more interested in meeting with a nancial professional

I am denitely more willing to take the next step to improve my nancial wellness. I need more info about increasing my savings rate through my retirement plan. - Anonymous Company 1 Employee feedback

Performance Report: Launch of Company 1s Empower Your Finances Program

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Company 1

Engagement Activity
Educational Campaign Details
In order to engage participants, the following activities were conducted by Boulevard R to launch the Empower Your Finances campaign:
Activity Date

Five Empower Your Finances iPad workshops to launch the program Email Campaign #1: Sent introductory email with activation link emailed to every Company 1 employee who did not attend a workshop

April 3, 2013 from 11am-2pm April 16, 2013 at 2:30pm PT

Email Campaign #1: Sent reminder email with activation link April 19, 2013 at 10:15am PT emailed to every Company 1 who had not yet created an account

Areas for Improvement

Based on employee feedback forms, the launch with the iPad workshops can be improved in the following three ways: 1. Give employees the big picture of the overall program and what will be happening after they complete this rst step of creating their account and getting their Starter Roadmap 2. For those employees who sign up for a workshop in advance, send them a reminder to bring their provider log in information and some basic nancial information (eg. approximately how much they save per month) 3. Create a sign up form for employees to reserve a time to meet with a representative from the nancial advisor rm

Performance Report: Launch of Company 1s Empower Your Finances Program

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Company 1

Next Steps
Launch Website
The new website for Company 1 has been created and optimized for mobile.

Empower Your Finances

Start Email Campaigns

Start sending monthly personal nance articles created by the Financial Planning Association. We have to decide whether these will be emailed out to employees from Amanda or James.

Schedule the First Webinar

Decide on which topic to cover in the rst webinar. Based on the popularity of the goal for Buy a Home, we suggest launching the webinar series with a presentation on the process to prepare for home ownership.

Performance Report: Launch of Company 1s Empower Your Finances Program

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