Master of Business Administration - MBA Semester 2
Marketing Management - 4 Credits
Assignment Set- 1 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Marketing involves satisfaction of consumer needs’. Elucidate the statement.
Conduct a SWOT analysis for any one automobile brand of your choice. How will thisanalysis help in planning marketing strategies for the brand?
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Explain in brief the process involved in personal selling.
Describe the stages of business buying process.
Why is rural market important? What should marketers keep in mind when catering tothis market?
Explain the core concepts of marketing. Define service and explain its relevance inmodern society