Professional Documents
Culture Documents
Background
Crisis Situation
How the Obama Administration deals with claims that Barack Obama is not a
Variety of theories
Born in Kenya, Birth Certificate is forgery, Citizen of Indonesia
Birther
A believer in one of more conspiracy theory that Obama is not a natural-born citizen.
Online Rumors
Ex. Thebirthers.org
American Sentiment
April 2011 - A quarter of all Americans think President Obama was not born in the United States (CBS News/ New York
Times poll)
Timeline
Recovery Response
June 2008 Establishes Fightthesmears.com & Releases Short Form Birth Certificate April 2008 Clinton Supporter Suggests Obama was born in Kenya April 2011 Hawaii Releases Long Form Birth Certificate April 2011 Obama Critics Reject the Long Form November 2012 Re-election campaign intensifies
...
September 2011 Rick Perry Attention Right Wing Republican & Tea Party Attention
Primary Response
Initial Response
Muslim Campaign
Warning
Acute
Chronic
Resolution
Audiences
Democrat Base Republican Base Conservative Republicans/ Tea Party
Independents
American Public
Is this a legitimate issue? Will this affect Obamas candidacy?? Will this affect Obamas leadership?
Warning Phase
Previous Citizenship Speculation
Since 1787, has been confusion as to the precise meaning
of natural-born citizen. Other Presidential Candidates Questioned McCain Born on a military base in Panama
concealed his religion. December 2006 - Obama Considering Presidential Run Ted Sampley posted a column suggesting Obama is a Muslim
born in Kenya
Trouble is brewing...
Initial Response
Obama launches fightthesmears.com
June, 2008 launched an aggressive and innovative campaign
American Sentiment
Mixed response Rumors about fake certificate
Acute Phase
2008 Phillip Berg sued the DNC and Obama, stating
Obama is not a natural-born citizen
Lost his citizenship when he was adopted in Indonesia;
and/or Has dual loyalties because of his citizenship with Kenya and Indonesia Filed injunction to suspend the election
Acute Phase
Hawaii Reprints Birth Announcement
August 2008
Advertiser posted a screenshot on its website Rumors spread was planted to intend to clear the way for the baby to someday be elected President of the United States. Star-Bulletin
"Refusing to post your original birth certificate is an unwise political and leadership decision that is enabling the 'birther' controversy.
Acute Phase
Republican Split Views Tea Party & Right-Wing Republican Attention
Sarah Palin December 2009
Fair question to ask. Rush Humphries Radio Likened it to questions about her maternity to her son, Trig. Donald Trump March 2011 Would not let go of the issue, because he was not satisfied that Obama had proved his citizenship
Moderate Republics
Michael Castle July 2009
Booed at town hall "if youre referring to the president there, he is a of the United States. RNC Chairman Michael Steele Believes that this is an unnecessary distraction and believes that the president is a U.S. citizen.
Crisis is most intense...
Primary Response
White House Secretary Robert Gibbs states his distaste for the citizenship buzz
Primary Spokesman for Obama citizenship debacle
Primary Response
Long form birth certificate released April 27 2011 http://www.youtube.com/watch?v=agXtTQyehRE Critique
Length of time to release the long form Addressed long-term issues Addressed a wider audience
American Sentiment
April 20-23, 2011 -
May 5, 2011 70% of Americans Obama was born in Hawaii up from 48% a year
Chronic Phase
Mixed Reactions Phil Berg
Good first step He is naturalized citizen, and a naturalized citizen cannot be president."
Trump
I am really honored and I am really proud, that I was able to do something that nobody else could do. But, is also getting ready to file a new suit that asserts Obama is an illegal alien.
WorldNetDaily
The Presidents place of birth isnt the issue the issue is where the Presidents father was born.
Other Birthers
Certificate of live birth and not birth certificate
Many assume the crisis is over...
Chronic Phase
Obama Reply
April 20, 2011 "I know there is going to be a segment of people for which no
matter what we put out this issue will not be put to rest....We do not have time for this kind of silliness. Weve got better stuff to do.
Centers of Gravity
Muslim & Concealing Religion
Dual Citizenship
Born in Kenya
Shifting Center of Gravity Over time became the White Houses Lack of Communication with the media/public
Adopted in Indonesia
1. Speculation about why it took so long 2. Embolden adversaries demands 3. Open the door for more demands
Key Takeaways
Center of Gravity Monitor Key Stakeholders Transparency/ Quick Actions
Credible Source of Information
Time lapse added additional speculation
Democrat Base, Independents & Republican Base Be susceptible to questions Keep communication open with fightthesmears.com Make the White House the primary source of valid information
Recovery Response
Keep Key Issue in Mind To maintain transparency in order to decrease media attention and rumors about Obamas place of birth. Utilize Effective Media Online engagement
Democrat Base
Independents
19% believed that Obama born outside the U.S. or were unsure where he was born
48% of the independents believed that Obama born outside the U.S. or were unsure where he was born
Appendix
Phases
Warning Trouble is brewing. June 2004 Obama delivers DNC Speech Acute Crisis is most intense. June 2008 Fightthesmears.com established & Releases Short Form Birth Certificate August 2008 Phillip Berg sues DNC August 2008 Hawaii reprints birth Announcement Chronic Many assume the crisis is over. April 2011 Long Form Birth Certificate is released Resolution Support your organization's recovery. Current Non-believers still not convinced seek more documentation
June 2004 Andy Martin Obama is a Muslim. 2004/2006 Muslim Whisper Campaign
Post April 2011 Critics reject the release Post April 2011 News outlets not covering necessary issues, focus on birth certificate
February 2007 Obama Announces running for US President April 2008 Clinton Supporter Suggests Obama was born in Kenya
November 2008 Obama Elected President 2008 Tea Party & Right Wing Republicans Attention
Ethical Concerns
Not presented b/c of time constraints, but wanted to address the ethical issues Ethnical Concerns of spreading rumors
The rumors spread against President Obama were many times unsubstantiated
and based on false facts. The birth certificate issue is often brought up by celebrities or political candidates looking to seek media attention.
Ethical Response The White House had to respond in an ethical manner and not participate in rumor spreading. TheFactCheck.org was an effective way to respond to the rumors without participating in unethical actions.
Sources
Roember, Bob. When the Balloon Goes Up: A Communicators Guide to Crisis
Response. Obama Presidential Eligibility An Introductory Primer. http://people.mags.net/tonchen/birthers.htm A Hint of New Life to a McCain Birth Issue. http://www.nytimes.com/2008/07/11/us/politics/11mccain.html Washington Post Poll. www.washingtonpost.com/wpsrv/politics/polls/postpoll_05052011.html Half of Birthers Call it Suspicion; A Third Approve of Obama Anyway. http://www.nytimes.com/2008/10/13/us/politics/13martin.html?pagewanted=all Obama Hits Back at Internet Slanders http://afp.google.com/article/ALeqM5juMJpMhCS5TDzEF2Ds-frHSuHQLQ After-Birthers: How Conspiracy Theorists Reacted to Obamas Long-Form Birth Certificate http://tpmmuckraker.talkingpointsmemo.com/2011/04/afterbirthers_how_conspiracy_theorists_reacted_to_obamas_birth_certificate.php One in four Americans think Obama was not born in the U.S. http://www.cbsnews.com/8301-503544_162-20056061-503544.html