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Unpinned: Facebook Shuts Down Test Of Its Pinterest-Style Collections Feature
No so Pinteresting after all. Facebook   began testing Collections on October 8th. But today I found that photos users collected had disappeared and sohad posts with Collect or Want buttons . I asked Facebook and it confirmedthat indeed, "the test is now complete". Maybe no one got hooked on it.Maybe Facebook will try breaking into commerce discovery some other way. But for now Collections has been shelved.Pinterest is an undeniable success. People want to nest online, saving andcurating the beautiful things they find. Pinterest made it easy for friends tosee the things you've discovered, and sometimes click through to buy them.Facebook seemed to think if this nesting and product photo sharing was sopopular, maybe it could improve itself by offering Collections. So it ran alittle test, letting a handful of businesses such as Pottery Barn addCollector Want buttons to photos of their products they shared to the feed. Then it watched to see if people clicked.It seems they didn't. Collections felt a little awkward. We're so used toLiking and commenting, that clicking Want or Collect didn't seem very natural. Stories about what was saved could end up in the news feed.However, the actual collections [Facebook's version of the pinboard] felt buried on the profile and drowned out by other things to do on the site. It was also rather limiting and overly commercial, since you could only pinproducts from partnered businesses, not just anything  you found on the  web.So either it didn't gain traction or Facebook's now believes there's adifferent, better way to tackle the problem. Either way it's gone for now,and Collections have been erased from the Timelines and Activity Logs of people who created them. So much for data portability, but this was a very short test, one of many Facebook is tinkering with.
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