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Rutherford County PR Plan Copy Original

Rutherford County PR Plan Copy Original

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Published by Suzanne Carver

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Published by: Suzanne Carver on Oct 26, 2012
Copyright:Attribution Non-commercial

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12/04/2013

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 The Rutherford CountyMobile Health Unit
 
2
 
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Suzanne Carver
 
 Jackie Crumley
 Account Executive Editorcarversuzanne@hotmail.com jacquelinecrumley@yahoo.com(615) 631-7542 (615) 427-2045
Susan Norris
 
Meredith Short
Planner ResearchKenben00@aol.commere24@hotmail.com(615) 668-2306 (615) 653-9887
Diana Paschal
 
Scott Ray
Creative Researchdmp2m@mtsu.edu cockyray@hotmail.com(615) 218-7313 (615) 794-1427
 
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Situation
 
 The Rutherford County Mobile Health Unit is not communicating its needs to its publics to attain the assets needed to reach more of Rutherford County, causing the mobilehealth unit to turn its back on citizens requesting health care.
Since 2003, the MHU has been acting as a primary care unit providing health screenings, check-ups and immunizations for those who do not otherwise have access. For most of the community, thelack of access to medical care is due to the absence of affordable health insurance, but for the portionof the community that is insured, it is the difficulty of establishing a primary care physician. Themajor factor in lack of establishing proper medical care is transportation; many families cannotjeopardize their income and employment to seek proper medical care.Rutherford County is the fastest growing county in the country with a population that grew 11percent in less than three years
 
(1). Several factors behind this population surge are affordablehousing, jobs affiliated with a large manufacturing industry and an easy commute to Davidson County.Unfortunately, with the rise of the population, there also comes an increase in the need for health care. In Rutherford County there are 33 schools with approximately 27,000 students (2).Currently the MHU reaches only 13 percent of the county’s school-age population as it visits fourschools and two housing units (2). The one factor that is preventing the MHU from reaching more of its community is an additional mobile health unit. In order to attain a new mobile health unit and provide medical assistance for theneedy, the MHU will need to seek national and local sponsorship as well as support from itscommunity. Research has proven that businesses both national and local, as well as churches, canprovide a limitless amount of assistance as opposed to the government, which is extremely limited inits charitable assistance.

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