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Pricing

Pricing

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Published by Dr. Smita Choudhary

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Published by: Dr. Smita Choudhary on Oct 27, 2012
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05/18/2015

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Unit 10 Pricing
Dr. Smita Choudhary
10/27/2012 1
 
Contents
Introduction
Factors affecting price determination
Cost based pricing
Value based and competition based pricing
Product mix pricing strategies
Adjusting the price of the product
Initiating and responding to the price change
10/27/2012 2
 
Introduction
Price setting is very important part of strategic planning.
Marketers fix price of the product on the basis of cost, demand andcompetition.
For example, Dell adopted flexible pricing methods whereas the prices of the products of Indian Oil are fixed by the Government and the companyhas no control over pricing.
Manufacturers and service providers outsource some of their work todeveloping countries to get cost advantage which helps them in reducingtheir final price.
10/27/2012 3

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