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Observation Lab - Assignment 2

Observation Lab - Assignment 2

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Published by brijmohanjakhmola

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Published by: brijmohanjakhmola on Oct 28, 2012
Copyright:Attribution Non-commercial


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Before you enter the store:
Does the store draw you in? If so, how?Is the door open or closed?How does this make you feel?How big is the sign lettering and in what font?What does it tell you about the store?
What is the color scheme of the store? Howdoes this affect you?What type of floor does the store have? Howdoes this effect the environment?How high is the ceiling? How does this feel?How brightly lit is the store? How does this affectyou?How loud is the environment?What is causing the noise?Is there music playing? If so, does it fit theenvironment?Is the store warm or cold?Is the store crowed with merchandise or is itsparse?Does the store have a distinctive smell?Where is the cash register located?How visible is the store security?How long do you want to stay in this store?Does the environment influence the perceivedvalue of the merchandise?
How long does it take before a sales personinitiates contact?Does the salesperson have a script to follow witheach customer?Does the salesperson treat different customersdifferently?What is the ratio of salespeople to customers?What age and gender are the employees?Are the salespeople using the store products?Do the salespeople have a uniform?Do the salespeople match the stores image?
What is the first product that you notice?Is there a central display table with featuredproducts?
Where are items that are “for sale” located in
the store?How are the products arranged? By function? Byprice? By color?Are there free samples or demonstrations?What products are at eye level?What items in the store are in the leastaccessible locations?Where are the most and least expensiveproducts located?Are the prices of the products easy to find?Are there impulse items near the cash register?
Are most customers alone or with someoneelse? What is the relationship?What is the average age and gender of thecustomers?
When a customer enters the store, do they tendto walk in the same path or direction? -How long do customers stay in the store, onaverage?Do customer touch the products? Is thisencouraged?Do most customers appear to be on a mission orare they browsing?What percent of customers purchase products inthe store?
Other Observations:

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