How long does it take before a sales personinitiates contact?Does the salesperson have a script to follow witheach customer?Does the salesperson treat different customersdifferently?What is the ratio of salespeople to customers?What age and gender are the employees?Are the salespeople using the store products?Do the salespeople have a uniform?Do the salespeople match the stores image?
What is the first product that you notice?Is there a central display table with featuredproducts?
Where are items that are “for sale” located in
the store?How are the products arranged? By function? Byprice? By color?Are there free samples or demonstrations?What products are at eye level?What items in the store are in the leastaccessible locations?Where are the most and least expensiveproducts located?Are the prices of the products easy to find?Are there impulse items near the cash register?
Are most customers alone or with someoneelse? What is the relationship?What is the average age and gender of thecustomers?