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Pay Per Click 
E2 Solutions 
 
Address: 
 
Unit
 
No.
 
28,
 
Hartron
 
Complex,
 
Electronic
 
City,
 
Sector
 
18,
 
Udyog
 
Vihar
 
Phase
 
IV,
 
Gurgaon
‐
122015,
 
Haryana,
 
India
 
Phone:
 
91
‐
124
‐
4383731,32,33,34
 
Fax:
 
91
‐
124
‐
4383735
 
Email:
 
contact@e2soutions.net 
 
Website:
 
http://www.e2solutions.net 
 
Copyright 
 
©
 
 January,
 
2009
 
by 
 
E2
 
Solutions
 
 All 
 
rights
 
reserved 
.
 
 
 
Pay
 
Per
 
Click
 
Pay
 
Per
 
Click
 
or
 
PPC
 
is
 
a
 
contemporary
 
method
 
of 
 
paid
 
advertising
 
where
 
websites
 
can
 
directly
 
place
 
them
 
in
 
the
 
top
 
search
 
pages.
 
Here
 
the
 
businesses
 
bid
 
to
 
be
 
placed
 
in
 
or
 
after
 
the
 
first
 
page
 
(only
 
when
 
the
 
first
 
page
 
is
 
already
 
full).
 
In
 
PPC
 
a
 
company
 
has
 
to
 
pay
 
a
 
certain
 
amount
 
to
 
the
 
search
 
engine,
 
for
 
each
 
click
 
by
 
the
 
visitor.
 
You
 
can
 
easily
 
identify
 
the
 
PPCs
 
in
 
your
 
search
 
engines.
 
Many
 
popular
 
search
 
engines
 
have
 
PPCs
 
as
 
'Sponsored
 
Links'
 
or
 
'Featured
 
Links'
 
listed
 
on
 
the
 
right
 
side
 
of 
 
the
 
search
 
pages.
 
Google
 
has
 
named
 
these
 
PPCs
 
as
 
Adwords
 
which
 
were
 
previously
 
recognized
 
as
 
Overture
 
results.
 
Why
 
PPC?
 
PPC
 
is
 
the
 
most
 
hassle
 
free
 
way
 
of 
 
advertising.
 
It's
 
the
 
most
 
noticeable
 
way
 
of 
 
advertising.
 
PPC
 
campaigns
 
can
 
help
 
your
 
website
 
featuring
 
in
 
the
 
top
 
page
 
of 
 
search
 
engines.
 
PPC
 
can
 
be
 
called
 
the
 
paid
 
version
 
of 
 
standard
 
SEO
 
campaigns.
 
PPC
 
gives
 
instant
 
results
 
like
 
gathering
 
traffic
 
while
 
it
 
takes
 
months
 
to
 
standard
 
SEO
 
campaigns
 
to
 
get
 
listed
 
in
 
the
 
first
 
page.
 
PPC
 
is
 
very
 
easy
 
and
 
you
 
don't
 
require
 
any
 
special
 
knowledge
 
as
 
compared
 
to
 
SEO
 
campaigns.
 
All
 
you
 
need
 
is
 
proper
 
keywords
 
for
 
your
 
PPC
 
for
 
magical
 
results.
 
Limitations
 
of 
 
PPC
 
PPC
 
like
 
any
 
other
 
form
 
of 
 
advertisement
 
has
 
some
 
limitations.
 
The
 
following
 
are
 
the
 
few
 
limitations
 
of 
 
PPC,
 
•
 
Everything
 
depends
 
on
 
bidding
 
in
 
PPC.
 
If 
 
you
 
can
 
raise
 
your
 
bid
 
you
 
can
 
attain
 
the
 
top
 
position
 
in
 
search
 
pages
 
•
 
It's
 
sometimes
 
very
 
expensive.
 
The
 
cost
 
depends
 
on
 
the
 
competitiveness
 
of 
 
your
 
keyword
 
and
 
phrases
 
•
 
You
 
can't
 
monitor
 
your
 
position
 
in
 
PPC.
 
If 
 
any
 
firm
 
bids
 
more
 
than
 
your
 
bid
 
then
 
it
 
might
 
obtain
 
your
 
position.
 
How
 
it
 
works?
 
PPC
 
has
 
now
 
become
 
an
 
easiest
 
way
 
to
 
advertise
 
in
 
search
 
engines.
 
It's
 
an
 
effective
 
way
 
to
 
list
 
your
 
website
 
in
 
major
 
search
 
engines.
 
If 
 
you
 
are
 
planning
 
to
 
conduct
 
a
 
PPC
 
then
 
here
 
are
 
golden
 
rules
 
to
 
be
 
followed.
 
Make
 
sure
 
you
 
know
 
every
 
tit
‐
bit
 
of 
 
your
 
PPC
 
campaign;
 
after
 
all
 
it's
 
about
 
your
 
hard
 
earned
 
money
 
honey.
 
•
 
Worth
‐
while
 
Determine
 
the
 
worth
 
of 
 
your
 
visitors.
 
In
 
PPC
 
you
 
spend
 
every
 
buck
 
to
 
generate
 
traffic.
 
If 
 
your
 
PPC
 
costs
 
more
 
than
 
your
 
business
 
gained
 
then
 
it’s
 
certainly
 
a
 
big
 
failure.
 
You
 
should
 
decide
 
your
 
bidding
 
according
 
to
 
the
 
desired
 
profit.
 
Bidding
 
expense
 
depends
 
on
 
the
 
popularity
 
of 
 
your
 
key
 
phrase.
 
Hence
 
it’s
 
wise
 
to
 
pay
 
less
 
if 
 
you
 
have
 
a
 
less
 
competitive
 
key
 
phrase.
 
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