Digital Engagement & Participation: extract of slides

Outcomes
1. How digital engagement can help source policy ideas, refine proposals and deliver programmes Choose the right tools and techniques Advise senior colleagues on digital engagement Formulate a strategy and implementation plan Handle risk and common questions effectively Evaluate the impact

2. 3. 4. 5. 6.

A dramatic shift in trust

http://www.slideshare.net/EdelmanInsights/2012-edelman-trust-barometer-global-deck

Different goals, different tools

Getting inspiration Representativeness

Participation

Red Tape Challenge

Shape Your Place

Jan Britton

FCO Human Rights Report

BIS Credit Cards

Seeking validation

Describing digital engagement

uses digital tools and techniques to find, listen to and mobilise a community around an issue maybe getting them to talk about it, give you their views or take action in pursuit of a cause they care about

So how does it apply to policymaking?

Identify issues

Implement solutions

Assess options

Refine policy

Where digital engagement helps

Listen
Understand concerns and priorities based on the discussions people are having

Explain & refine

Make the case for change and get feedback from service users and stakeholders

Get inspiration
Generate ideas for current policy challenges, or find stories from diverse places

Test
Get comments on proposals and regulations, check solutions against experience

Compartmentalise and link

http://www.thestudentroom.co.uk/wiki/Mature_Students

Taking a layered approach

GENERAL INTEREST
Introductory film, Plain English guide to proposals Outreach via social networks

Suggest an idea, describe an experience

Citizen

Service user
Resident Professional Policy expert

Comment on a document

Summary options & background

Service feedback questionnaires

Submit a formal collective response

Detailed proposals, options & rationale

Online roundtables, ministerial Q&As

NICHE, SPECIALIST

Raw data, evidence base

Outreach to communities, online+offline events

PLATFORMS

CONTENT

ENGAGEMENT

Source: Single Domain, GDS

DH case study: Maps & Apps

http://mapsandapps.dh.gov.uk

Getting senior people involved

50,000 forum views on the day, 3,500 forum posts, 220 questions

What to measure?

Reach
How many came?

Engagement
What did they do?

Sentiment
What did they say/feel?

Impact
What happened after?