Music Content Productionas a Contribution to the ArtsPaul Michael EscalanteJohn Paul SharpTABLE OF CONTENTS:2
Development Plan12
Management13
Financial Plan14
Offering15
AppendicesFor more information and further contact:Free the Beat1280 Lafayette St. #606Denver, CO 80218info@freethebeat.biz303-875-5211
Free the Beat, LLC1 of 20 December,2010 John Paul Sharp Paul Michael Escalante
Free the Beat, LLC1 of 20info@freethebeat.biz303-875-5211
Executive Summary
In 1999, the file sharing website Napster was launched and it provided anunprecedented accessibility to music digital downloads that changed the world
ʼ
s musicindustry forever. Eleven years later, industry professionals are forced to become morefluid in their business approach. “What we're really talking about here is the shift in theway we think about music. We're stuck between two worlds: the world of ten years ago,where music was privately owned in discreet little chunks (CDs), and a new one thatseems to be emerging, where music is universally publicly accessible.” -- DamianKulash of the band OK Go.
What makes our company stand out are the multitude of musical experiencesboth partners, John Paul Sharp (JPS) and Paul Michael Escalante (PME), bring to thetable: music education, vocal performance, music business, technical recording andmixing skills, composition, arrangement and performance. We are a team of prolificsongwriters and recording artists who are able to produce music on demand with littleneed for polishing adjustments. As music industry professionals in Denver, Colorado forwell over six years, our team is competent, talented and driven to produce consistent,quality music products in the form of digital copy.
Our company offers original music content in the form of digital downloadsthrough three product brands: JPS, PME and Slightly Different People (SDP). Whilerevenues from all brands go back into the company, our efforts are mainly based on thenew SDP brand for its openness to inclusivity and flexibility for collaboration. Ourproducts may be found through online music distribution sites like iTunes orAmazon.com but you may also hear our work on films, television, video games and liveconcerts.
FTB is positioned in the independent music market, and thus its approach is toattract consumers who consider themselves enlightened listeners, or connoisseurs ofinspiring, uncensored, and thought provoking music. In the mainstream, FTB musicwould be most likely heard on college and internet radio stations.
The financial structure of the company is based on the current investments ofJPS and PME, which includes all costs of establishing the internet branding of FTBsubsidiaries, and all project studio investments (instruments, computers, software, andpost production materials). We seek our funding on a project by project basis, where wegive our community of listeners and fans the opportunity to take ownership over thesuccess of our company. We hope to create a reciprocal cycle of inspiration with ourcommunity, through our contribution to the arts. Our investors take a pivotal role throughthe specificity of funding specific projects.
The main goal of our company is to sustain our current and future creative worksin the attempt to ensure that we are able to contribute to society in a meaningful,appropriate way. Our company stands on the belief that inclusivity and interactivity withour communities is a key component of learning how to thrive in today
ʼ
s fluid, heavilydynamic music industry. It
ʼ
s what makes our entrepreneurial lives social.
Free the Beat, LLC2 of 20 December,2010 John Paul Sharp Paul Michael Escalante
Free the Beat, LLC2 of 20info@freethebeat.biz303-875-5211
Company Overview
FTB is a Limited Liability Company created by JPS and PME
―
a team of musicproducers based in Denver, Colorado and Atlanta, Georgia. Our company composes,records, produces and mixes original music for general consumption through onlinedigital downloads and licensing deals with stage, film, television and interactiveentertainment groups. The mission of FTB is to provide music entertainment for theirlistening communities through digital distribution and community involvement. FTB wasfounded when long time friends and independent recording artists JPS and PMEdecided to work as a team to elevate their work.
JPS is currently creating digital media and producing original stage productionsunder the brand name JPS. PME is teaching and recording music privately. Both arecontributing compositions to the music group SDP. It is the goal of both artists toassociate all of their products and services, be they private or collaborative, assubsidiary brands of FTB.
Products include digital music downloads, digital videos, branded merchandise,live shows and licensing for external projects. While there is a range of products andservices listed, the main product is digital music downloads, which are made availablethrough distributors such as itunes, amazon.com, CD Baby, and Tunecore. Our intentionfor this narrow scope is to initially focus on what we feel is the most profitable aspect ofour creative work that can be continuously analyzed for the evaluation of our operationsand marketing development practices.
The business objective of FTB is to sell music to its target markets and to sustainour creative works by supporting an autonomous, reciprocal relationship with ouraudiences. We want to promote the view of independent digital music as a contributionof art to society and encourage any and all potential artists out there to follow theirpassion as well.
We believe that the best way to increase the value of intellectual property is topositively influence and enhance the general public
ʼ
s perspective about the value ofinnovative, digital arts for society. As we progress in our careers and as representativesof FTB, we keep our mission statement in mind to maintain our focus:MISSION STATEMENT:
“We entertain by producing creative, commercially viable music. We enlighten by producing art that stimulates the mind, body, and soul. We inspire by being active and progressive participants in our local arts communities.”
Free the Beat, LLC3 of 20 December,2010 John Paul Sharp Paul Michael Escalante
Free the Beat, LLC3 of 20info@freethebeat.biz303-875-5211
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