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Realtor AE Magazine Fall 2012

Realtor AE Magazine Fall 2012

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Published by REALTORS®
The Fall 2012 issue of REALTOR AE delivers tips and techniques for attracting younger members to not only join your association but also become active and valuable volunteers. Plus, read the results of our exclusive survey: What young members want.
The Fall 2012 issue of REALTOR AE delivers tips and techniques for attracting younger members to not only join your association but also become active and valuable volunteers. Plus, read the results of our exclusive survey: What young members want.

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Published by: REALTORS® on Oct 31, 2012
Copyright:Traditional Copyright: All rights reserved

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07/10/2013

 
Plus:
 
 Virtual New Member Orientations Champion Workforce Housing
®
THE BUSINESS JOURNAL FOR REALTOR
 ®
ASSOCIATION EXECUTIVES
●
FALL 2012
REALTOR.ORG/RAE
 11 WAYS TO
ATTRACT
YOUNGER MEMBERS
RAE Survey:
What YoungMembers Want
 page
12
Launch the Power of a Great YPN 
 page
18
Create a Dialogue with Social Media
 page
 20
 page
16 
 
®
2012-2013RAE EditorialAdvisory Board
Lynda Anthony
Florida Keys Board of R
EALTORS
®
lyndaae@gmail.com
Karen Becker, CIPS
Southeast MinnesotaAssociation of R
EALTORS
®
Karen@semnrealtors.com
Carolyn Blanchard Cook,RCE, e-
PRO
, CIPS
Greater Baltimore Boardof R
EALTORS
®
, Md.carolyn@gbbr.org
Ryan Conrad, RCE, e-
PRO
Lehigh Valley Associationof R
EALTORS
®
, Pa.ryan@lvar.org
 Shane T. Johnson
Quad City Area R
EALTOR
®
Associationsjohnson@qcarealtors.com
Barbara Matthopoulos
Chicago Association of R
EALTORS
®
bmatthopoulos@chicagorealtor.com
Carol Platt
Osceola County Associationof R
EALTORS
®
, Fla.AE@Osceola-realtors.com
Tia Robbin, RCE
Northwest MontanaAssociation of R
EALTORS
®
tiar@nmar.com
Libby Sheard
Little Rock R
EALTORS
®
 Association, Ariz.libby@lrra.com
Susan Tiernan
Greater Newburyport Associationof R
EALTORS
®
, Mass.services@gnarealtor.com
Albert Tran
West San Gabriel ValleyAssociation of R
EALTORS
®
, Calif.albert@wsgvar.com
Linda Vernon, RCE
Bakersfield Associationof R
EALTORS
®
, Calif.linda@bakersfieldrealtor.org
 
The
RAE 
editorial board reviews eachissue and provides critical feedback,proposes story ideas and industrycontacts to interview, and stays in touchwith fellow AEs nationwide to scoutout new programs and products toshare with the AE community. To jointhe editorial board, write an article, orcontribute information, e-mail CarolynSchwaar at
cschwaar@realtors.org.
Contents
 
Fall 2012
p.
18
Features
 RAE
Survey: What YoungMembers Want
By Carolyn Schwaar 
Page 12
11
Ways to Attract Younger Members
Younger members are looking for the same thing we areall looking for: a sense of purpose and belonging. This isexactly what you can give them.
By Holly Duckworth 
Page 16
Launch the Power of a Great YPN 
Younger members are inspired to contribute to theirassociations by the welcoming environment offered by Young Professionals Networks.
By Michele Lerner 
Page 18
Don’t Just Communicate,Create a Dialogue with Social Media
By Carolyn Schwaar
Page 20
AEC CHAIR2 
Our young members are our future.
By Ginger Downs, AEC Chair
BRIEFING4
R
EALTOR
®
association news, events, people, and programs.
By Carolyn Schwaar
 
MY REALTOR
®
PARTY11
Champion community workforce housing.
By Holly Moskerintz
TECHNOLOGY22
Ready for virtual new member orientations?
By Carolyn Schwaar
LAW & POLICY24
Are your bylaws blocking your success?
with Hank Lerner
HR CONNECTION26
Find your ideal hire.
By Donna Garcia
AE PROFILE28
Mark Epstein, the 2012 chair of the AE YPN.
Columns
p.
22
 
C
over image by Nick Rotondo, ©2012.
p.
24
 
FALL 2012
REALTOR
®
AE
1

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