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Memo PNA MI 110112

Memo PNA MI 110112

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Published by ProjectNewAmerica

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Published by: ProjectNewAmerica on Nov 02, 2012
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12/04/2012

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TO:
Interested Parties
FROM:
Project New America and USAction
DATE:
November 2, 2012
RE:
New Statewide Poll in Michigan Shows President Obama up by Seven Points
A statewide telephone survey of 500 likely voters in Michigan was conducted by Grove Insight October 31
st 
to November 1
st 
 using professional interviewers. Quotas were set to ensure calling into cell phone only households. The margin of error is plus or minus 4.4 percentage points at the 95% level of confidence.
Michigan voters see Obama, not Romney, as the
³&DU*X\´
 
x
 Barack Obama is currently ahead of Mitt Romney byseven percentage points (48% to 41%). One keyreason for 
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because Michiganvoters are much more inclined to believe he
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By nearly 20 points, voters
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important economic sectors than Romney (53%Obama, 34% Romney). In the head-to-head matchup,Obama leads 84% to 9% among those who believe thePresident
³
will be better for the auto industry.
´
 
x
 Connected to this, the President also has considerably
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-buildthe middle class economy
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aneconomy that extends well beyond the automotive sector.
x
 The President also has a double-digit lead in the early vote (49% to 39% among already voted).
x
 There are two other trends of significance. While the President has a big lead with women (50% to 39%) he alsohas a slight edge among men (46% to 44%). And while
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lead among younger voters is a given (51% to39%), he is also up a bit over Romney among voters over age 50 (46% to 43%).
x
  Another challenge for Romney is that voters are not terribly willing to take his message at face value. Nearly half (45
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Obama.
 
Who does it better describe
±
Democrat Barack Obama or Republican Mitt Romney?  [Names rotated] 
 
Obama Romney
Will be better for the auto industry
53
34
Will work to re-build the middle class economy
 
50
38
Has a concrete plan to move our country forward
 
42
38
<RXFDQ¶WUHDOO\EHOLHYHZKDWKHVD\V
 
35 
45 
0%20%40%60%80%
2%9%
 Presidential Vote
±
Michigan
+7
48%41%
Romney 39%Lean Romney 2%Obama 45%Lean Obama 3%UndecidedOther 

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