Wardrobe NYCYves St. Laurent suit
Dubbed “one of the city’schicest closets” by invitation-only luxury travel networkVirtuoso Life, Wardrobe NYCcaters to discerning fashionis-tas, often professionals withinthe movie and photographyindustries. Founder NevaLindner stocks couture itemsfrom such designers as Ver-sace, Alexander McQueen,and Carolina Herrera, as wellas more casual wear—jeansand T-shirts—along with awide selection of vintageclothing. Most clients spendbetween $400 and $1,000per rental, and if the namesDolce and Gabbana, ChristianLacroix, and Yves St. Laurentsound like foreign incanta-tions to you, join the club.That’s all the more reason tohave Lindner as your guideto rentable high-end fashion.
Watch My WristOmega Seamaster
Operating on a membershipand delivery model similar toNetflix, Watch My Wrist rentshigh-end watches and jewelryvia mail. Members can joinfor a monthly fee as low as$10. Membership allows youto rent three items at varyingprices and keep them for aslong as you like. The JamesBond Omega Seamaster($2,675 retail) rents for $139per week or $417 per month.Founder Titus Davis touts theservice as a way to “look likea million dollars over and overagain.”
Gotham Dream CarsAston Martin Vanquish V12
With offices in New York andMiami, Gotham Dream Carsrents everything from Bent-leys to Ferraris. Prices rangefrom $700 to $2,000 a day,depending on make and mod-el, with multi-day and week-end packages available. Thevaried prices let you choosehow much getting people torubberneck matters to you.The Vanquish V12 rents for$1,450 per day during theweek. Gotham’s model is theonly one available for rentalanywhere in the country.
nesses have rushed right in. Los Angeles-basedart retailer Ghettogloss rents works by suchcelebrities as author and director Clive Barker,musician Mark Mothersbaugh, and actor Beniciodel Toro, among others. Bag Borrow or Steal, athree-year-old company generally considered apioneer in the “borrowed luxury” market, loanshigh-end accessories via mail. The companyrecently raised $15 million in venture capital toexpand its product oerings. Perhaps more tell-ingly, it’s spawned a host o imitators. Even Fidois up or grabs. FlexPetz, a new company basedout o Wilmington, Delaware, oers “a shareddog ownership concept” or consumers whowant the beneits o canine companionship with-out the responsibility o possession. For a starter ee o $250 and a monthly charge o $49, mem-bers can schedule an appointment with their avorite pooch or at least two days a month.
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Whether you’re looking for a Bondmobile or amore sensible alternative, start your life upgradeat one of these high-end rental agents.
The luorescent light came on to a bug-zapper hum, revealing Spartan, cramped accommoda-tions. Through the window I could see the razor wire ence that circled the hotel.You might, with little sympathy, say this is oneo those “quarter-lie crisis” stories, in which our young hero irst measures himsel against theGeorge Clooney Index and comes up woeullyshort. Our endearing beta male then decides it’stime or an upgrade.That was me. I was bored with my black-and-white lie and wanted to try on a Technicolor dream. I wanted the liestyle o the rich andamous. Or inamous. I wasn’t ussy. I only knewthat I was ready or a change. Ater a our-hour pilgrimage by bus, I’d come to New York to rentmysel a new lie.I wasn’t alone, either. I was one o millions oAmericans oregoing the responsibilities o own-ership or the reedom o the rental lie. “Peopleare more interested in collecting experiencesthan in collecting possessions,” says MiltonPedraza, CEO o the Luxury Institute, a ratingsand business intelligence irm. And the trendis on the rise. Luxury consumers in 2005 spentan average o $22,746 on “lie-changing experi-ences,” almost twice as much as the previous year, according to Unity Marketing.Naturally, the trend away rom ownershiphas opened up the rental economy, and busi-
I was bored with my black-and-white life and wanted totry on a Technicolor dream. After a four-hour pilgrimageby bus, I’d come to New Yorkto rent myself a new life.