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Ascott Group in Tianjin, China - A Study of Business & Cultural Obstacles

Ascott Group in Tianjin, China - A Study of Business & Cultural Obstacles

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Published by Corey Chong
The immerse growth in China’s economy provides the promise of profit for multinational companies to enter the Chinese market. No global enterprise would want to miss the chance to jump into this bandwagon to remain viable in their business. But will all foreign investors who enter China truly succeed in the highly complex cultural, regulatory and political environment? What are the operational issues or challenges that foreign investors will face on the ground in the culturally diverse Chinese provinces? All these questions perplex us and drive us to study into core Chinese cultural characteristics, as well as Chinese communicative traits and habits, and other business challenges in operating in China.
We have chosen to research into the Ascott Group operations in Tianjin, China, particularly the Somerset Serviced Residence brand. As a result, we integrate our findings to propose a framework that conceptualizes the business and cultural challenges of service-based (hospitality) firms in entering and sustaining their business in Tianjin, China. This framework also centralizes service excellence and is achievable through corporate understanding of geographical-cultural differences, and how to align business goals with local talents by training and effectively utilizing them.
The immerse growth in China’s economy provides the promise of profit for multinational companies to enter the Chinese market. No global enterprise would want to miss the chance to jump into this bandwagon to remain viable in their business. But will all foreign investors who enter China truly succeed in the highly complex cultural, regulatory and political environment? What are the operational issues or challenges that foreign investors will face on the ground in the culturally diverse Chinese provinces? All these questions perplex us and drive us to study into core Chinese cultural characteristics, as well as Chinese communicative traits and habits, and other business challenges in operating in China.
We have chosen to research into the Ascott Group operations in Tianjin, China, particularly the Somerset Serviced Residence brand. As a result, we integrate our findings to propose a framework that conceptualizes the business and cultural challenges of service-based (hospitality) firms in entering and sustaining their business in Tianjin, China. This framework also centralizes service excellence and is achievable through corporate understanding of geographical-cultural differences, and how to align business goals with local talents by training and effectively utilizing them.

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Published by: Corey Chong on Nov 05, 2012
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12/04/2012

 
 
ASCOTT GROUP IN TIANJIN, CHINA:A STUDY OF BUSINESS AND CULTURAL OBSTACLESAYUSH AMATYALIM SIEW LENG, THERESATRULY MASNIARI SETIANA HUTAPEACHONG SHENG JIAT, COREYNANYANG BUSINESS SCHOOLNANYANG TECHNOLOGICAL UNIVERSITY2009
 
 
ASCOTT GROUP IN TIANJIN, CHINA:A STUDY OF BUSINESS AND CULTURAL OBSTACLES
Submitted by: Ayush AmatyaLim Siew Leng, TheresaTruly Masniari Setiana HutapeaChong Sheng Jiat, CoreySupervisor  ASSOCIATE PROFESSOR OLEXANDER CHERNYSHENKOMBA DISSERTATION THROUGH BUSINESS STUDY MISSIONSubmitted in partial fulfillment of the requirements for the degree of Master of Business Administrationin the Nanyang Business SchoolNanyang Technological University(2009)
 
 
ACKNOWLEDGEMENTS
This dissertation reflects the help and effort from a great many people whom we arefortunate to have met. We would like to thank the Ascott Group and Somerset Tianjin forgranting us this opportunity to conduct interviews with their staffs and a tour of theirproperties in Tianjin. We are also grateful for the insights and reviews of this dissertationby Associate Professor Olexander Chernyshenko, and the Nanyang MBA facultymembers for successfully organizing the Business Study Mission to Tianjin, China.

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