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Wiley Technology Spring 2009 Titles

Wiley Technology Spring 2009 Titles

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Published by Wiley
2009 Technology catalog from Wiley Publishing. www.wiley.com
2009 Technology catalog from Wiley Publishing. www.wiley.com

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Published by: Wiley on Jan 24, 2009
Copyright:Attribution Non-commercial

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05/14/2014

 
Technology
Spring 2009April/MayJune/July
Wiley
 
2/ Wiley Technology Books
Wiley proudly presents 30 Adobe CS4 bookson Photoshop, Illustrator, InDesign, Flash, andDreamweaver that will will assist users at allskill levels through a variety o learning approaches.New editions in the popular
For Dummies
,
Visual
,and
Bible
series, as well as two new series—
Digital Classroom
and
 Ater the Shoot
—roundout an all-star line-up o books.To support Wiley’s publishing plan, marketing willocus promotional eorts online via the WileyDesign Challenge micro-site. The goals o theWeb site include generating exposure and salesor Wiley’s Adobe CS4 books, encouraging partici-pation rom the design community, and drivingtraic to retailers to purchase books.Advertising on related Web sites, blogs, and socialmedia outlets will drive traic to the site, as wille-mail blast deployment and user group outreach.
Key Dates:
• Software pre-orders: September 23, 2008
 
• Software on-shelf date: late October/early
November
• Book ship dates: September 23, 2008 – February 2009
 
• Promo start date: October 1, 2008
Wiley Design Challenge Micro-Site:
The Wiley Design Challenge Web site (www.wileydesignchallenge.com) is the destination ordesigners to submit their artwork or a chance towin prizes! One design challenge a month will beoered starting in October and running throughDecember. October’s “Design a Wiley Cover”contest allows artists to submit cover designs orSybex’s
Photoshop For Right Brainers: The Arto Photomanipulation, 3rd Edition
. Prizes alsoinclude cash and books. Judges will includeWiley employees, author Al Ward, and industryluminaries. The Online Gallery allows anyone toview, vote, and comment on a submission, and the“Buy the Books” area provides more inormationabout Wiley’s Adobe CS4 titles, and links users toa retailer’s Web site or purchase.
Advertising: 10 million impressions:
• Google banner and text ads• Banner ads on www.layers.com• Banner ads on www.behance.com
(art community site)
• Banners ads on www.worth1000.com
(site dedicated to Photoshop contests)
• Banners ads on www.theartlist.com• Banners on Facebook (target graphic designers)• Text ads on LinkedIn (target graphic designers)• Kiosk in Wiley’s Second Life in-world bookstore
E-mail Blasts:
• E-mail blasts to Wiley graphics mailing list
 
• E-mail blasts to Adobe User Groups
 
• E-blast to theartlist.com members
Publicity:
• Press release announcing all 30 Adobe CS4 titles
with distribution on PRWEB—release optimizedwith keywords and links to book landing pages
• Customized e-mail blasts to reviewers• Review copy mailing to key technology press• Electronic Press Kit• Online publicity campaign will include
outreach to Adobe User Groups, design sites,and blogosphere; art students, and teachers
Community Outreach:
• User Group hard-copy mailing and prize donation
Conerences:
• Photoshop World West, September,
2008 Wiley DesignChallenge pre-promotion
• PhotoPlus Expo – October 2009• Macworld San Francisco – January 2009
 
• Photoshop World East – April 2009
 
• Photoshop World West – September 2009Plan subject to change.
Adobe
®
CS4
Now that Adobe has announced theexciting release o Creative Suite 4,Wiley is oering 30 titles to help users—rom novices to seasoned pros—get up tospeed on everything this popular graphicand Web design sotware suite has to oer.
 
Spring 2009 / 3
In this catalog. . .
Photoshop CS4 For Dummies
978-0-470-32725-8 • page 4
Photoshop CS4 All-in-OneFor Dummies
978-0-470-32726-5 • page 4
Photoshop CS4 Digital Classroom
978-0-470-41090-5 • page 14
Photoshop CS4 Top 100Simplifed Tips & Tricks
978-0-470-44254-8 • page 17
Teach Yoursel VISUALLYPhotoshop CS4
978-0-470-33947-3 • page 17
Photoshop For Right Brainers:The Art o Photomanipulation,3rd Edition
978-0-470-39701-5 • page 19
Photoshop CS4 Ater the Shoot
978-0-470-38986-7 • page 19
Photoshop CS4 Workow:The Digital Photographer’s Guide
978-0-470-38128-1 • page 20
Photoshop CS4 or NaturePhotographers: A Workshop in a Book
978-0-470-38127-4 • page 20
Adobe Photoshop CS4 Bible
978-0-470-34517-7 • page 24
Photoshop CS4
Dreamweaver CS4 For Dummies
978-0-470-34502-3 • page 4
Dreamweaver CS4 All-in-OneFor Dummies
978-0-470-39180-8 • page 4
Dreamweaver CS4 Digital Classroom
978-0-470-41092-9 • page 14
Teach Yoursel VISUALLYDreamweaver CS4
978-0-470-33964-0 • page 18
Master VISUALLY Dreamweaver CS4and Flash CS4 Proessional
978-0-470-39669-8 • page 18
Adobe Dreamweaver CS4 Bible
978-0-470-38252-3 • page 24
Dreamweaver CS4
Flash CS4 For Dummies
978-0-470-38119-9 • page 5
Flash CS4 All-in-One For Dummies
978-0-470-38539-5 • page 5
Flash CS4 Proessional Digital Classroom
978-0-470-41093-6 • page 15
Teach Yoursel VISUALLY Flash CS4Proessional
978-0-470-34474-3 • page 18
Adobe Flash CS4 Proessional Bible
978-0-470-37918-9 • page 24
Flash CS4 Proessional
Adobe Creative Suite 4Design Premium All-in-OneFor Dummies
978-0-470-33186-6 • page 5
Adobe Creative Suite 4Web Premium All-in-OneFor Dummies
978-0-470-41407-1 • page 5
Adobe Creative Suite 4 Bible
978-0-470-34518-4 • page 24
Adobe Creative Suite 4
InDesign CS4 For Dummies
978-0-470-38848-8 • page 6
InDesign CS4 Digital Classroom
978-0-470-41094-3 • page 15
Adobe InDesign CS4 Bible
978-0-470-40511-6 • page 25
InDesign CS4
Illustrator CS4 For Dummies
978-0-470-39656-8 • page 6
Illustrator CS4 Digital Classroom
978-0-470-43635-6 • page 15
Adobe Illustrator CS4 Bible
978-0-470-34519-1 • page 25
Illustrator CS4

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