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‘The Candidate’s Experience’ Case Study

‘The Candidate’s Experience’ Case Study

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Published by sgrifennu
Understanding, motivation and invaluable, ongoing support ensured a successful ‘fit’ for the Group CFO in one of Turkey’s largest energy sector companies.

(HumanGroup (IRC Turkey); Aksa Energy, Turkey; IRC Global Executive Search Partners
Understanding, motivation and invaluable, ongoing support ensured a successful ‘fit’ for the Group CFO in one of Turkey’s largest energy sector companies.

(HumanGroup (IRC Turkey); Aksa Energy, Turkey; IRC Global Executive Search Partners

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Published by: sgrifennu on Nov 05, 2012
Copyright:Attribution Non-commercial


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The Candidate’s Experience
(Global Executive Search: Case Study
HumanGroup (IRC Turkey)Aksa Energy, TurkeyIRC Global Executive Search Partners
The Client Company
Aksa Energy is one of Turkey’s leading energy companies, with head ofce in Istanbul.
With more than 2,000 MW installed capacity, Aksa Energy is the leader among independent power
producers in Turkey, with 5% market share in overall energy production in the country. The parentcompany, Kazancı Holding, represents a vertical integrated business model with all ingredients of theenergy value chain in Turkey, namely, power production, electricity distribution and natural gasdistribution. Additionally, the Group owns leading gensets production company, Aksa Power Generation,with 45% market share in Turkey, and productions facilities in Turkey and China.The company is among Turkey’s largest 200 industrial companies and exporters.
The Executive Search Company
Gaye Özcan and Mehves Demir, both former HR Managers, founded HumanGroup
in 2006, focused on search, selection and assessment, and customized
training programs.Other expertise includes the development and delivery of training programs.The company’s key sectoral areas are nancial services, pharmaceuticals,telecom, FMCG, and energy, with clients being primarily large Turkish andinternational rms, operating across multiple sectors, and expanding regionallyand internationally.As Gaye explains: “Many companies want to establish a foothold in Turkey, while
many large Turkish companies are developing operations in Europe, the Balkans,
Russia, the Middle East, and the US – and looking at China, and South America.” She says Turkey is also a uniquely specic market. “Challenges include language,the legal structure, the business approach – all of which needs extensive localexpertise,“ she adds.She explains that Turkey is a developing market of 75 million people, and clients increasingly needcandidates with extremely specic and unique skills.
The Candidate
Cuneyt Uygun is Group Chief Financial Ofcer (CFO) at Kazancı Holding – Aksa Group Companies,promoted from CFO in Aksa Energy in July 2012.His previous positions include: CFO at Astelit – Turkcell Ukraine operation; Business DevelopmentExecutive Turkcell; IBD & IR Specialist with Efes Beverage Group; and Research Analyst with TSKB.
The Challenges
 “It wasn’t an easy time, and there were difcult challenges – and Gaye’s support was essential,” saysCuneyt of his rst few months as Aksa’s CFO.He explains how his business background was in a completely different sector: “I was in different positionsin the leading GSM operator in Turkey and the region, namely Turkcell. I’d been there almost 10 years,involved in nancial activities and business development. My last position was CFO of the Ukrainiansubsidiary of Turkcell, where I took the position from the beginning until EBITDA breakeven.” Cuneyt met Gaye when he relocated to Turkey. “She offered the opportunity, and I took it because the
‘The Candidate’s Experience’ Case Study
Understanding, motivation and invaluable, ongoing support ensured a successful ‘t’ for theGroup CFO in one of Turkey’s largest energy sector companies.
Gaye Ozcan
Founding Partner
Human Group, IRC Turkey
energy sector is booming, especially in Turkey. It’s an interesting, challenging and satisfying business.” As Cuneyt explains, Gaye carefully evaluated the position’s desired competencies and perfectly matchedhis and Aksa’s needs.However, having accepted the new position as CFO, Cuneytfaced challenging work issues during the following months. “I had to adjust to working with little knowledge of Turkishbusiness,” he explains. “Through doing business developmentfor international companies, my knowledge of Ukrainian andRussian tax legislation and accounting systems was great.
Especially in terms of the tax code, Turkey is completely dif-
ferent from the Russian countries. That was a big challenge forme.” In addition, Aksa was very different company to Turkcell. “Previously, I worked at the highest level of corporategovernance – whereas Aksa is a family company. I wanted to
implement a professional management team, while keeping theentrepreneurial culture as much as
possible without hurting the business,” he says. “All in all, there were many big adjustments,” he continues. “It wasn’t an easy time. That’s where Gaye’scontinuing guidance was invaluable.” Following the successful CFO search completion, Gaye worked closely with Cuneyt, supporting him in hisnew role. “For the next three to four months, she was almost coaching me,” he says. “She eased my way, talked tothe shareholders, and to the managers to let them know what I was trying to do.” 
Within 12 months of being hired by Aksa as CFO, Cuneyt was promoted to Group CFO. “I wouldn’t have found this position without Gaye,” he asserts. The position was condential, so it wasn’tpublished. “Now, I continue to build my team – with Gaye’s assistance, of course!” Cuneyt has recruited six people so far, and continues to work with HumanGroup to nd additional teammembers for the reporting and budgeting departments, and project nance support. “Every time I need talent, Gaye is the right person to nd the right people, because she reallyunderstands my needs,” says Cuneyt. “She always brings two or three good candidates, who are all quitesuitable. We understand each other very well. She has great timing, is reliable and consistently providesquality candidates.”  “I appreciate her help and will continue to do so, especially on the nancial side. She is the best!” Cuneyt’s next challenge is to build Aksa Group’s HR department – develop a genuine resource, recruit adepartment head, and build the team.
And, as he concludes:
“Of course, I know that Gaye, and HumanGroup, will always nd the right person for us!”
Cuneyt Uygun
Group Chief Financial OfcerKazancı Holding – Aksa Group Companies

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