SellingSpirituality
From feng shui to holistic medicine, from aromatherapy candles to yoga weekends,spirituality is big business. It promises to soothe away the angst of modern living, andto o
ff
er an antidote to shallow materialism.
Selling Spirituality
is a short, sharp attackon this fallacy.It shows how spirituality has in fact become a powerful commodity in the globalmarketplace – a cultural addiction that re
fl
ects orthodox politics, curbs self-expressionand colonises Eastern beliefs. Exposing how spirituality has today come to embody theprivatisation of religion in the modern West,
Jeremy Carrette
and
Richard King
revealthe people and brands who pro
fi
t from this corporate hijack, and explore how spiritu-ality can be recon
fi
gured as a means of resistance to capitalism and its deceptions.
Jeremy Carrette
teaches at the University of Kent at Canterbury, UK, and wasformerly Head of Religious Studies at the University of Stirling, and is author of
Foucault and Religion
(2000).
Richard King
is a scholar of Indian philosophy and religionand has taught in several British universities. He is the author of three previous booksincluding
Orientalism and Religion
(1999) and currently lives and writes in Paris.
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