Why marketing to women is important???
Crown interior is the place where I was having a free time with friends on my birthday.That was 1
st
of January so is the first day to go for shopping in 2009.Isaw more women excitedthan men.I was relishing my food at a restaurant and had a look at the surrounding, the fact I cameacross was amazing and bit of a marketing lesson that “
why should companies focus on womenas market rather than a niche.”
Women and men are different it is not because of our hormones or a body structure,women and men actually have a different brain structures Naturally women are considered to be better shoppers than men.If companies are attempting to promote their product or services to women, they must develop a
Relationship
with her, while developing a message for women attempt to connect with her byusing some stories. She is more likely to consider your product or service, if she feels you aretrying to connect it with her.Generally women are keener towards the information that organizations provide to them.They want life- relevant information. If you do so then you can see how fast your message isspread? Women are found to be gossiping among themselves about the products and servicesthey like most. This automatically helps in creating public awareness.Men, as it is natural, try impress the women by doing the things which women like the most likewearing the cloths that attract women more etc, gives the marketer an idea to target the women tocatch the market and increase the revenue.
Certain facts about women which marketers should understand:
1) Women connect to other women: this is quite natural women can’t stop telling their friendsabout their best experience of the product. One woman satisfied with the products creates marketof at least four more, so you can think of the benefits of targeting women.2) Women now days are multi –task and lead multiple lives at a time on the contrary men live thefocused life. You can say it is a gender difference.3) Women’s massive buying power demands the marketer understand the difference betweenmen and women buying behavior.4) Women have peripheral vision5) Convenience, time saving security and privacy of the transactions attract women the most.The old -in-your face advertising is dead as far as women are concerned. The idea thatwomen consumers need product more than you need them is an outdated thinking.The women market is much sensitive and a delicate market you must be careful while dealingwomen. You can’t ignore their sensitivity. Mistakes likely to happen by marketers are;1) “Considering women as a niche”:The reason behind one should not treat women as a niche is women are primary consumers andabout 85% of the household /consumer purchases are done by women in metropolitan cities. Now days they play a significant role in heavy purchases or male oriented purchases likeautomobiles, electronic goods or PCs etc.The marketer should bring this fact in focus and let others know. Use visual images toinfluence more purchases.2) Considering Marketing to women is les fund requiring is the another mistake that marketersare likely to do. They should understand that budget priority is must. Marketer should prepare a
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