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1
CLAMP/Deschutes
Estuary
Feasibility
Study
Proposed
Public
Involvement
Approach
January
2009
Identify
the
potentially
affected
interests
(PAI’s)
including
neighborhoods,
downtown
associations,
environmental
entities,
and
frequent
users
of
the
Lake.
Using
the
techniques
outlined
in
the
following
pages,
develop
a
specific
strategy
to
reach
the
affected
interests
with
a
goal
of
informed
consent
among
the
PAI’s.
January
‐
March
2009
Make
personal
contact
with
PAI’s
and
provide
informational
presentations
at
small
meetings.
February
–
March
2009
Provide
e
‐
mail
updates
to
PAI’s
as
additional
information
becomes
available.
Direct
interested
parties
to
a
designated
page
on
the
City
website.
Use
a
list
serve
or
internet
forum
as
an
interactive
technique
encouraging
two
‐
way
feedback
and
an
easily
accessible
record
of
public
input.
Late
March
2009
Host
an
informal
open
house
summarizing
community
input
on
the
various
issues
and
presenting
results
to
the
Council
and
the
community.
April
2009
City
Council
provides
its
recommendations
to
the
CLAMP
Steering
Committee.
Analysis
of
Public
Involvement
Options
using
the
Systematic
Development
of
Informed
Consent
Process
(Hans
and
Marie
Bleiker,
2008)
3
strongest
techniques
for
our
needs:
(Each
of
these
ranked
5
out
of
6
as
a
very
strong
tool
for
achieving
our
objectives)
1.
Producing
and
Releasing
Materials
to
PAIs
&
the
Media:
The
only
“con”
identified
for
this
technique
is
that
written
communication
is
limited.
Its
“pro”
is
that
it
is
inexpensive.
Suggestions
for
effectively
using
this
technique:
ATTACHMENT 2
2
Consider
the
content
as
well
as
the
format
of
the
material
you
prepare
with
an
eye
on
making
it
attractive
for
complete
use
by
the
media
editors.
Develop
reasonably
complete
background
studies
on
complex
issues;
illustrate
them
well;
provide
interviews
with
key
people
that
can
be
inserted
in
good
vignettes.
Make
it
obvious
that
you
are
not
presenting
a
one
‐
sided
picture.
Assume
the
reader
is
not
familiar
with
the
issue;
be
concise
(send
a
few
short,
well
‐
presented
messages);
clearly
distinguish
fact
from
opinion;
avoid
all
jargon.
The
public
is
more
willing
to
believe
what
you
say
if
it
feels
your
agency
has
an
open
mind
and
is
able
to
present
all
sides
of
an
issue.
2.
Use
Existing:
Clubs,
Civic
Groups,
Other
Organizations:
The
only
identified
“con”
is
that
it
can
be
meeting
heavy
on
staff
if
groups
want
presentations.
“Pros”
include
that
it’s
inexpensive
and
does
not
require
much
lead
time.
Potential
existing
organizations
include
the
Olympia
Downtown
Association,
various
local
environmental
groups,
Olympia
Yacht
Club,
neighborhood
associations
S
uggestions
for
effectively
using
this
technique:
Establish
a
working
relationship
which
allows
the
organization
to
play
an
important
role
as
a
two
‐
way
communications
channel
between
the
community
and
the
project.
Can
provide
brief
write
‐
ups
about
current
project
‐
related
issues
for
inclusion
in
their
newsletters,
listserv,
or
bulletins,
on
a
regular
basis.
Staff
members
can
participate
in
an
organization’s
program
by
making
presentations
about
the
project.
Don’t
try
to
get
an
organization
to
support
your
project;
try
to
make
its
members
completely
informed
on
the
issues;
be
100%
candid
and
honest
with
them.
Keep
your
motive
for
using
an
existing
organization
before
its
members
at
every
opportunity
by
explaining
that,
as
you
see
it,
it’s
of
mutual
advantage;
it
saves
you
the
trouble
of
creating
some
sort
of
new
community
organization,
and
it
helps
the
existing
organization
serve
its
members
better.
Using
this
technique
with
many
diverse
groups
and
organizations
to
less
likely
run
the
risk
of
informing
only
one
interest
category
about
the
project.
ATTACHMENT 2
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