I N T R O
D U C T I O N
The slow decline of industrial manufacturing indeveloped nations and recent failures of financialcapitalism across the globe have sent us searchingfor a new model of economic growth. I see the twomovements of Technology Entrepreneurship andSocial Entrepreneurship beginning to convergeinto a promising solution. An increasing number of entrepreneurs are awakening to the possibility of combining the scalable tools and methodology of Technology Entrepreneurship with the world-centric value system of Social Entrepreneurship. Togetherthey create a new type of entrepreneurship that couldbecome our primary source of socioeconomic valuecreation. What do we call this movement? I propose we call it
– Max Marmer
B A C K G R O U N D
The Beury Building is a 14-story, 112,000 square foot Art Deco skyscrapercompleted in 1933 and listed on the National Register of Historic Places.Towering above the intersection of North Broad Street, West Erie Avenue, andGermantown Avenue, the Beury is the key property in the neighborhood andone of the most recognizable landmarks in North Philadelphia. A redevelopedBeury will serve as the commercial ﬂagship of the revitalized Broad & Erieneighborhood.BROAD & ERIE
Where North Philadelphia Comes Together The Beury sits atop the Broad & Erie Station,the third busiest stop on SEPTA’s Broad Street line, and is located only two blocks northof the Temple University Hospital and medical campus, a dominant economic presencein North Philadelphia. The team’s branding effort—under the slogan “Where NorthPhiladelphia Comes Together”—will emphasize the role that the Beury Building plays as acritical hub tying together anchor institutions, the neighborhood, and the city as a whole.
THE TIME TO REDEVELOP IS NOW
A pro-development mayoral administration won reelection in Philadelphia in fall 2011,and its citywide master plan through 2035 incorporates the Beury Building as the northernanchor of the Broad Street commercial axis stretching north from Center City.
REBRANDING THE NEIGHBORHOOD
The Beury Building is a widely recognized landmark in North Philadelphia, and thefortunes of the Broad & Erie district hinge upon its redevelopment. The team will devotesignificant efforts to engaging the community as part of its outreach effort, with a majoronline presence devoted to spotlighting local retailers and residents, all under the “WhereNorth Philadelphia Comes Together” slogan—which demonstrates place, purpose, andconnection to the Broad & Erie neighborhood. In addition, the team sees the presence ofthe Temple University medical campus as a source of value—as yet untapped—that canbe leveraged to benefit the wider neighborhood.