Te Foreign Relations Authorization Act o 1972, an amendment to Smith-Mundt, expressly prohibited ed-eral bureaucracies (not including the DoD) rom domestic dissemination o inormation in general, which was a task set aside or Congress, the American media, and academia.
USIA, as the instrument o American public diplomacy, was later specically prohibited rom disseminating its oreign message to American citizens. Te “Zorinsky Amendment,” passed in 1985, ormally banned USIA and its media arms rom domestic dissemination activities.
Specic media channels were utilized to spread the intended message to the target audience abroad.
USIA was the domestic moniker or the agency. It was known abroad as the United States Inormation Service(USIS).
Ater personnel reductions in 1997, USIA’s employment totaled 6,352.O those 6,352 USIA employees:
904 Americans were Foreign Service personnel
2,521 were locally-hired Foreign Service nationals
2,927 were domestically-based civil servants
1,822 in international broadcasting; 1,105 employed or educational & inormational programsBy FY1999, Foreign Service Ocer (FSO) deployments overseas had been reduced to 520 FSOs dispersedamong 190 posts in 142 countries.
USIA FSO personnel were placed abroad in conjunction with the State Department’s deployments.FSO deployments typically consisted o three major ocers per country: the public aairs ocer (PAO),inormation ocer (IO), and cultural aairs ocer (CAO).Te PAO was the senior public aairs strategy and implementation advisor to the ambassador, while the IOand CAO were subordinates, reporting to the PAO.
Te sta was typically stationed at the embassy or, security allowing, at other o-site outposts within thecapital or major cities. Work sites could be permanent (i.e.: USIA libraries/Inormation Resource Centers) or temporary locationsassociated with a given campaign.