ODRIVI TURIZAM U REPUBLICI SRBIJI

M.Sc. Slaana Vujii, Visoka kola za poslovnu ekonomiju i preduzetnitvo, Beograd, M.Sc. Dragoljub ivi, AD eleznice Srbije, Beograd, Dr Ljiljana Dimitrijevi Visoka kola za poslovnu ekonomiju i preduzetnitvo, Beograd,

Apstrakt:Poetak XXI veka pokazao je da je turizam jedna od vodeih privrednih delatnosti. Znaaj turizma za dananju ekonomiju je veoma veliki, jer turizam ostvaruje znaajan udeo u bruto nacionalnom proizvodu, ukupnoj zaposlenosti kao i razvoju nerazvijenih podruja.U proloj godini po procenama Svetske turistike organizacije u izvetaju ,, Ekonomski uticaj turizma i putovanja u 2012,, putovanja i turizam su ekonomiji Srbije direktno doneli 519 miliona evra odnosno 1,7% BDP. Iako turizam doprinosi ostvarenju ekonomske koristi njegov sve vei razvoj ima i destruktivni uticaj na ivotnu sredinu. Prekomerena upotreba resursa, zagaivanje sredine i otpad koji nastaje aktivnostima turista naveli su da se sve vie razmilja o razvoju odrivog turizma. Pod odrivim turizmom podrazumeva se svaki vid turizma koji zadovoljava potrebe svih uesnika u turizmu uz istovremeno ouvanje ivotne sredine.Primenom koncepta odrivog turizma omoguuje se maksimiziranje pozitivnih kao i minimiziranje negativnih uticaja na okolinu. Kljune rei: odrivi turizam, ivotna sredina, razvoj, turizam.

SUSTAINABLE TOURISM IN REPUBLIC OF SERBIA

Summary: The beginning of 21st century showed that tourism is one of the leading economic activities. The importance of tourism for todays economy is large, because tourism accomplishes a great part in gross national product, in total employment as well as in the development of undeveloped areas. During the last year, according to the estimates of the World Tourism Organization in its report Economic influence of tourism and journeys in 2012, journeys and tourism brought Serbia 519 million euros, that is 1.7 % GDP. Although tourism contributes to realization of economic advantage, its large development has also a destructive influence on the environment. Excessive use of resources, pollution of the environment and litter which is made by tourists activities, made us think about the development of sustainable tourism. Sustainable tourism includes every aspect of tourism which meets the needs of all participants in tourism and, at the same time, protects the environment. By the use of sustainable tourism concept, maximizing positive as well as minimizing negative influence on environment is enabled. Key words: sustainable tourism, environment, development, tourism