Food & RestauRant
© 2012 MWW GROUP, ALL RIGHTS RESERVED |ONE SHEET| SUMMER 2012
At MWW, we know food… and we’re experts at helpingbrands stand out in the cluttered media market. We knowhow to gain share of voice among skeptical consumersand we know the influencers who move products.
MWW CapabilitiessuMMer 2012
Over our more than 25 years leading consumer lifestyle marketing efforts, MWW has become expert at making food andrestaurant brands relevant and capitalizing on consumer trends. We leverage a broad base of influencers and tastemak-ers including media, advocates, celebrities and consumers to propel your brand forward. MWW’s Consumer LifestyleMarketing practice is known for capturing (and keeping) the attention of audiences, creating strong emotional connectionsthat drive consumer action, and speaking to the wants and needs of consumers. Our campaigns not only affect brandperception, they impact customer purchase decisions as well.
We’re the agency that…
Created buzz for new menu items at The Palm, Copeland’s, Philips Seafood,Sbarro and McDonald’s among others
Re-energized the Hard Rock Cafe brand through lifestyle publicity campaignsthat put “butts in seats” and changed the perception of the brand – from gen-erating business press to promoting merchandise, opening hotels, new highend restaurants, The Vault and promoting Hard Rock Live performances
Combated negative press for the McDonald’s brand through grassroots publicaffairs efforts surrounding Super Size Me, obesity lawsuits and Fast Food Na-tion and created the first ever nutrition focused program of any QSR
Branded The Palm’s Corporate Chef Tony Tammero as a “celebrity chef,”establishing him as a go-to source and industry expert for food-related sto-ries and positioned the brand as an epicurean destination by leveraging thebrand’s history and assets to earn extensive lifestyle media exposure
Reached millions of targeted consumers through one-on-one interactions andextensive media coverage of our mobile marketing tours for Sara Lee’s BallPark Franks