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Place Branding for the City Marketing

Place Branding for the City Marketing

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Published by Santyindonesia
The 11th International Symposium on Advanced Technology (ISAT-Special) Toward 2050 and Beyond Innovative Technology for Sustainable Societies. Tuesday, October 30, 2012. Hachioji Campus, Tokyo, Japan

Place Branding for the City Marketing in Architecture and Tourism.
A case in Semarang City, Indonesia.

Eko Nursanty Department of Architecture University of 17 Agustus 1945 (UNTAG) Semarang, Indonesia.

INTRODUCTION
Place branding is a new term encompassing nation branding, region branding and ci
The 11th International Symposium on Advanced Technology (ISAT-Special) Toward 2050 and Beyond Innovative Technology for Sustainable Societies. Tuesday, October 30, 2012. Hachioji Campus, Tokyo, Japan

Place Branding for the City Marketing in Architecture and Tourism.
A case in Semarang City, Indonesia.

Eko Nursanty Department of Architecture University of 17 Agustus 1945 (UNTAG) Semarang, Indonesia.

INTRODUCTION
Place branding is a new term encompassing nation branding, region branding and ci

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Published by: Santyindonesia on Nov 08, 2012
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03/06/2013

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Place Branding for the City Marketingin Architecture and Tourism.
 
A case in Semarang City, Indonesia.
Eko Nursanty Department of Architecture University of 17 Agustus 1945 (UNTAG) Semarang, Indonesia.
The 11th International Symposium on Advanced Technology (ISAT-Special)Toward 2050 and Beyond Innovative Technology for Sustainable Societies.Tuesday, October 30, 2012. Hachioji Campus, Tokyo, Japan
 
INTRODUCTION
Place branding is a newterm encompassingnation branding,region branding andcity branding.
NationbrandingRegionBrandingCityBranding
PLACE
BRANDING
 
PLACE BRANDING
Place branding is theprocess of imagecommunication to a targetmarket.
The heightenedcompetitiveenvironmentmakes it important for places, no matter their sizeor composition, to clearlydifferentiate themselves and to convey why theyare relevant and valuedoptions.
ImageBrandimage
TARGETMARKET

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