MEMAHAMI MEDIA KONVENSIONAL

Saiful Nujaimi Abdul Rahman

Tiga (3) kategori utama media massa

Media cetak: Media elektronik: Media pelbagai / media baharu

Perincian Media Cetak

Media cetak:
Buku Majalah Akhbar Sebarang bahan bercetak yang diedarkan kepada publik secara meluas melalui agensi percetakan.

Perincian Media Elektronik

Media elektronik:
Radio Televisyen Filem Sebarang bahan penyiaran yang diedarkan kepada publik secara meluas melalui medium komunikasi penyiaran.

Perincian Multimedia/ Media Baharu

Umumnya terbahagi 2:
Verbal-oriented (tangible & printable)

Laman web / web site Hom pej / homepage / personal

Facebook, Friendsters, Friendfinder, Myspace, Web-logs (a.k.a. blogs)

NonVerbal-oriented (almost intangible & almost unprintable)

SMS, MMS, MPs, Twitter, Blackberry, Skype, Messengers

Sebarang bahan media baharu yang diedarkan kepada publik secara meluas melalui perantaraan teknologi ICT dari semasa ke semasa.

ASPECTS THAT YOU MUST UNDERSTAND:

Stereotypes producing typical images Exaggerating the content must be of bigger impact than before Profit-oriented competition for survival Forgery out of dateline chasing, they make mistakes all the time Production pressure DEADLINES must be met, SLOTS must be filled... And quality must be improved Legalities despite the above factors, they must abide the rules & regulations

SIX (6) common mistakes made by the media:

In details names, age, etc Of narrative partial truth. Of Invention fictional stories. Of context incorrect / missing background. Of omission misleading by missing part. Of interpretation 2+2 = 5??

MEDIA BAHARU * The revolutional media hybrid!

Peringatan!

Menjadi wartawan global / maya tidak seharusnya menjadikan wartawan / pengamal media itu menjadi warganegara global / maya. Beliau tetap menjadi warganegara kepada sesebuah negara dunia sekaligus tertakluk kpd perlembagaan negara berkenaan.

Media Baharu
Pra-syarat: Menggunakan pendekatan internet (international networking) Menggunakan tekologi perkakasan & perisian komunikasi terkini Perlukan energy Punyai coverage/ connection Perlukan device Perlu berkemampuan (wang & ilmu)

Teras Media Baharu ketika ini: Digembleng oleh individu yg memberontak (self-revolt people) Digembleng oleh kelompok yg memberontak (grouprevolt people)

BAGAIMANA MENULIS UTK MEDIA BAHARU:

Memiliki asas ilmu & pengetahuan ttg media konvensional 2. Memahami & mengetahui audien anda 3. Mengetahui hal-hal legislatif - Apa yg boleh ditulis - Apa yg tidak boleh ditulis - Apa yg perlu ditulis - Apa yg tidak perlu ditulis PERLU TAHU BATASAN DIRI SENDIRI ! PENDEKATAN MEDIA BAHARU: Personal approach Emotionally-saggy (dari segi): Penampilan rekaletak, rekabentuk, dll Ketrampilan terhadap isu, reputasi penulis, dll.
1.

KATEGORI-KATEGORI WEB-LOGS

Antara yg DOMINAN:

Blog peribadi
Cth: wwwsaiful.com

Blog perniagaan
Cth: www.jutawan-prepaid.com

Blog informasi
Cth: www.gainfotech.com

Blog komuniti
Cth: malaysiabikers.com.my

Antara isu media baharu:

Anjakan Paradigma Kita perlukan kanta baru dan kita perlu buang kanta lama - Kenichi Ohmae [The Borderless World, 1990]. Akta-akta Anatarabangsa Intellectual Property! Akta Telekomunikasi & Multimedia (1997) Bertujuan melindungi perniagaan multimedia dan seluruh bidang perniagaan dan pengurusannya. Diimplementasikan seiring undang2 siber lain: Antaranya Undang2 Siber Harta Intelektual Multimedia, Undang2 Siber Jenayah Komputer, dan Undang2 Siber Kerajaan Elektronik.

APAKAH FAKTOR YANG MENDORONG MASYARAKAT UNTUK MEMBACA SEBARANG ARTIKEL HARI INI?

Antaranya ialah:
Artikel dibaca kerana:

..gambar pembaca diterbitkan. ..gambar/berita yg berkaitan dgn pembaca diterbitkan. ..banyak gambar berwarna. ..bertujuan utk rujukan atau kajian. ..sekadar suka-suka. Jarang sekali penerbitan hari ini dibaca kerana pembaca mahu mengetahui buah fikiran si penulisnya. Jarang pula bahan yang diterbitkan itu dijadikan rujukan pihak lain kecuali kes-kes mahkamah/ jenayah shj. Jarang juga rencana yang dihasilkan itu dimanfaatkan oleh pemilik laman-laman blog (atau sebarang media baru).

Dalam perkataan yg mudah:

ELAKKAN:

SEBAIKNYA:

Big words
Extra words

Spesifik
Tersusun

Foreign words
Unnecessary words

Meyakinkan
Difahami Ringkas dan mudah

LATIHAN 1:

Permudahkan tiga frasa ini dalam masa 5 minit

FRASA-FRASA
A: The biota exhibited a 100 percent mortality response (A report by a scientists on the dead fish) We are endeavoring to construct a more inclusive society (from the original speech draft for President Franklin D. Roosevelts)

B:

C: And you find that kind of rootless existence appealing, do you? (A line from Titanic). D: Dia adalah anak lelaki pertama datuk saya dan abang kepada ibu saya (from our daily conversation)

Siapa sebenarnya pembaca kita?

Majoriti: WANITA [51%] Belia: 18 34 thn [30%] Etniks & Imigran: [25%] Dewasa: Lbh 50 thn [21%] Remaja & kanak2: 5 17 thn [15%]

Dua faktor utama yg mempengaruhi pembaca: Rasional: 30 - 40% Emosional: 60 - 70%

RINGKASAN & KESIMPULAN

The Positive Sides of Print Media

Visual and print attractions, Tangible possession pemilikan tampak The message is almost permanent Clients believability is higher Scholarly and academically accepted Kita sudah selesa dan yakin Miliki kelompok pelanggan tegar

Negative Sides of Print Media

Inclining cost of publication The message is limited only to a certain group Took a long period to publish Involving so many levels of editorials Considered as old school of message dissemination Could be considered as non-IT savvy. There are so many avenues of legalities that need to be abided

The Positive Sides of Electronic Media

Visual, audio, and movement attractions, A make make-believe product through physical demonstration Clients believability is higher Having a high-impact message Wider coverage for potential clients

Negative Sides of Electronic Media

High cost of production The message is limited only to a certain period Not having a specific way for client to refer to Difficult to coordinate with the clients time Technical problems may occur while broadcasting Production incalculable errors actors / actress having personal problem There are so many avenues of legalities that need to be abided

The Positive Sides of New Media

Cheapest cost message dissemination All kinds of latest audio-visual attractions A make-believe product through physical demonstration Clients believability is quite moderately high Often having a high-impact message Wider & effective coverage for potential clients Faster ways of message dissemination Couldnt live with it; and without it!

Negative Sides of New Media

The receivers are anonymous Informers AND receivers are relatively incompetent: Educationally & Emotionally! Not having a specific way for anyone to be held responsible for the disseminated web materials. Highly emotional tool for message dissemination. Technical problems may occur server, hacker, virus, incompliability, etc. There are so many avenues of legalities that are YET to be imposed Intellectual Properties!

MEMAHAMI STRATEGI LAUTAN BIRU a revision, was it?

Saiful Nujaimi Abdul Rahman

Apa kebenda nyer yop??

BLUE OCEAN STRATEGY (BOS) is a business strategy book - first published in 2005. Authored by W. Chan Kim (Korean) & Renee Mauborgne of the BOS Institute at INSEAD. INSEAD the French Institut Europeen d Administration des Affairs (European Institute of Vusiness Administration). A decade of study upon 150 strategic moves of 30 industries over 100 years (1880-2000). Have Asia-Campus in Queensland, Spore.

TAG-LINE!
There are no such thing as permanent great company; nor a permanently great industry. BUT, there are permanently great strategic moves.

TWO GREAT METAPHORS

BLUE OCEAN RED OCEAN

Both are capitalist system that dealt with:

Value People Profit

BOSs 7 frameworks & tools:

Value curve Strategy canvas 4 actions framework 6 paths Buyer experience cycle Buyer utility map Blue Ocean idea index

VALUE INNOVATION DIAGRAM

COSTS

BUYER VALUES

High quality production, publication, services..but, with a low cost of production AND low purchasing cost for clients

PRICES

Among the Organisations that have presumably applied BOS

VIAGRA quality with low price products Ralph Lauren looking across strategic group Anuar Zain ? by not competing within the existing domain.
Functional (Physical) vs Emotional (Perception) Physically emotional vs Emotionally physical Higher Price vs Higher Demands

THE CRITICISMS

All of the success stories / cases had unconsciously practiced / subscribied to BOS strategy. None of them were deliberate! None of them had any professional assistance. THUS, to many scholars, BLUE OCEAN STRATEGY is simply AN UNFALSIFIABLE THEORY! Theres nothing new except the two GREAT metaphors BLUE OCEAN & RED OCEAN.

RINGKASAN & KESIMPULAN

RED OCEAN BLUE OCEAN

Competition
Beating competitors Exploiting demands Trading on value + cost OR

Exploration
Competition irrelevant Creating demands Trading off value + cost AND

JADI APA YG ANDA FAHAM DENGAN STRATEGI LAUTAN BIRU?

MY PERSONAL UNDERSTANDING: IT IS ABOUT COMPETING WITH OURSELVES TO BE CONSISTENTLY COMPETITIVE RATHER THAN.. HAVING OTHER PEOPLE FORCING US TO BE COMPETITIVE!

THE DILEMMA?
BOS is urging us to explore the new frontier without having to subscribe to any conventional ideas. HOWEVER, by doing that, we are unconsciously subscribing to the idea of BOS itself.

Points to ponder
Crisis = Threat + Opportunity Threats were sold out in 1999 New Opportunity is on SALE now! Are we going to stay as consumers forever??
THREATS Y2K issues throughout 1999 Gulf war beginning August 02, 1990 War of Terror beginning Sept 13, 2001 Apocalypse 121212 is soon to be on the shelves!
OPPORTUNITY Think big VS Think small Globalization VS Glocalization Red Ocean Strategy VS Blue Ocean Strategy

JADI DI MANAKAH KITA LETAKKAN MEDIA KONVENSIONAL DALAM DIRI KITA? DALAM ORGANISASI KITA?
MY PERSONAL SUGGESTION: IT IS AN INEVITABLE FRONTIER, BUTPLEASE PAUSE TO THINK BEFORE WE ACT!