Ethnicity and Gender
There is no specific ethnic group that the product is targetedat. Our product can be viewed by any ethnicity, no mattertheir walks of life or standing in society. Our product isaimed at both male and female audiences. There is noparticular or specific gender we want our product to bewatched by.Our product is a spy thriller, so their aspects of the productthat will attract both male and female viewers. For exampleleading actor will attract female viewers because they mightfind him attractive. Male viewers might find the femme fataleattractive.
Socio Economic Group
There are six socio economic groups these are;A-Higher managerial, administrative and professional,B-Intermediate managerial, administrative, and professional,C1-Supervisory, clerical and junior managerial,C2 –Skilled manual workers,D-Semi skilled and unskilled manual workers andE-Casual labourers, pensioners, unemployedThe Socio-economic we are targeting is C2-E this is becausethey are the most likely to watch our product. This is becausetheir income is sufficient enough to allow them to watch it.The 15year age group are mostly unemployed or have part timejobs and are still in education, so they would have the timeto watch our product.