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Table Of Contents

1. Publicitatea, câmp de mare dinamism al practicii sociale
2. Marketing publicitar. Cercetarea publicitară
3. Marketing publicitar. Ansamblul de marketing Ansamblul promoţional.
4. Campanii publicitare
5. Documentele campaniei publicitare
6. Tipuri de publicitate
7. Enunţul publicitar
8. Formate de reclame (radio, televiziune, presă scrisă)
9. Suporturi publicitare
10.Aspecte legale în publicitate
11.Agenţia de publicitate
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Introducere in Publicitate - Costin Popescu

Introducere in Publicitate - Costin Popescu

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Published by Irina-Gabriela Rus

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Published by: Irina-Gabriela Rus on Nov 09, 2012
Copyright:Attribution Non-commercial

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06/17/2013

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