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Table Of Contents

1.1 History of Cellular
1.2.1 MOBILINK IN PAKISTAN
1.2.2 Mobilink's Vision & Values
1.3 Trust & Integrity
1.4 Respect for People
1.5 Corporate Social Responsibility
1.6 Goals and Objectives
1.7 Achievements
2.0 Societal Marketing
2.1 Educating the Youth
2.2 Supporting the Arts
2.3 Employee Involvement
2.4 Earthquake 2005 and Flood Victims in Sindh
3.1 Market Size
3.2 Customer Segmentation
3.3 Brand Structure
3.4 Market Indicators
3.5 Mobile Operators
3.6 Network Coverage
3.7 Sales Strategy
3.8 Social Responsibility
4.0 HR Functions of Mobilink
4.1 Basic role of HR department in Mobilink
4.2 ORGANIZATIONAL STRUCTURE OF MOBILINK:
4.3 ORGANIZATIONAL CHART:
4.4 Recruitment
4.5.1 CELLULAR SUBSCRIBERS IN PAKISTAN
4.5.2 TECHNOLOGY DIFFERENCE
4.5.3 MONOPOLISTIC STRUCTURE
4.8 ANALYSIS
5.0 Market Power
5.1 Strategy and Management
5.2 BCG GROWTH RATE MATRIX
5.3 Marketing Management & Mobilink GSM
6.1 Marketing research process by Mobilink
6.2 Mobilink's Mobile Intelligence Program
6.3 Discovery
6.4 Strategic Planning
6.5 Creative Development
6.6 Mobile Technology and Implementation
6.7 Program Management
6.8 Mobilink Marketing Intelligence
6.9.1 Segmentation
6.9.2 Targeting
6.9.3 Positioning
6.10 Competitive Forces
6.11 Mobilink’s Market Share and Role in the Pakistani Market
6.12 Competitive Strategies
6.13 Expanding the Total Market
6.14 Defending Market Share
6.15 Company Orientation
7.1.1 Mobilink Indigo
7.1.2 Indigo Offerings
7.1.3 Target Market
7.1.4 Mobilink Jazz
7.1.5 Jazz Offerings
7.1.6 TARGET MARKET
7.1.7 Mobilink World
7.1.8 Mobilink World Offerings
7.1.9 Target Market
7.1.10 Mobilink PCO
7.1.11 Parental Control Phone Disney D100
7.2 PRICING
7.3.1 Marketing Network
7.3.2 Coverage
7.3.3 Nationwide coverage
7.3.4 International Roaming
7.4.1 Logistic Management & Mobilink
7.4.2 Distribution Strategy of Mobilink
7.4.3 Logistic partnership and Mobilink
7.4.4 Third party Logistics & Mobilink
7.5 Advertising Media
7.6 Business and Sales Force Promotions
7.7 Event Sponsorship
7.8 Other Sports Events
7.9 Direct Marketing
7.10 SMS Marketing
7.11 Electronic Marketing
7.12.1 Content:
7.12.2 Online Ads and Promotions
7.13.1 Sales Force Objective:
7.13.2 Sales force Structure
7.13.3 Sales Force Compensation
7.13.4 Training the sales Representatives
7.13.5 Success Factors of Mobilink
7.14 Joint Venture with Shell
8.2 DAILY ACTIVITIES
8.3 MONTH END ACTIVITIES
8.4 New Knowledge Acquired
8.5 IDENTIFICATION OF A MAIN PROBLEM AND FINDINGS
8.6 How This Experience Impact My Career?
9.1 SWOT analysis
9.2 Mobilink’s Competitors
9.3 CONCLUSION
10.1 SUGGESTIONS
10.2 RECOMMENDATION
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Final Report Mobilink2222

Final Report Mobilink2222

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Published by kamilbisma

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Published by: kamilbisma on Nov 09, 2012
Copyright:Attribution Non-commercial

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12/13/2012

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